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Strategic Trends in Employee Engagement. DGR Communications. What Is Engagement?. How would you define engagement?
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Strategic Trends in Employee Engagement DGR Communications
What Is Engagement? • How would you define engagement? Employee engagement is "a heightened emotional connection that an employee feels for his or her organization, that influences him or her to exert greater discretionary effort to his or her work. Conference Board
What Is Engagement Employee Engagement is a measurable degree of an employee's positive or negative emotional attachment to their job, colleagues and organization that profoundly influences their willingness to learn and perform at work. Thus engagement is distinctively different from employee satisfaction, motivation and organizational culture. Scarlett Surveys
The Case for Engagement • Consistently successful organizations ALWAYS have engaged employees • Reinvented organizations get there by engaging their employees • Turnover is reduced • Goals are met/more positive outcomes • Customers, leaders and staff are happier
Levels of Engagement Invested in the Organization Not Committed to the Job Invested in the Organization Committed to the Job • Not Invested in the Organization • Not Committed to the Job Not Invested in the Organization Committed to the Job
What Engagement Looks Like • Doing something you love • With people you care about • For an organization you believe in • For a cause that you are committed to
Tools of Engagement • It starts with a plan • Make like a waterfall • Believe! • Full disclosure • Shut up and listen • Cut your losses • Build community
It Starts With a Plan • Know where you are going • Build a solid strategic plan
Strategic Plan • Traditional Metrics • Employee engagement survey • Turnover • Retention • Trend in Metrics • Quality • Service • Growth • Finance
It Starts With a Plan • Know where you are going • Build a solid strategic plan • Focus on results
It Starts With a Plan A good deal of the corporate planning I have observed is like a ritual rain dance; it has no effect on the weather that follows, but those who engage in it think it does. Moreover, it seems to me that much of the advice and instruction related to corporate planning is directed at improving the dancing, not the weather. J. Brian Quinn Dartmouth University
It Starts With a Plan • Know where you are going • Build a solid strategic plan • Focus on results • Share the news
It Starts With a Plan Only 27% of a typical company’s employees have access to its strategic plan. Strategy & Leadership Journal Only 5% of employees understand their corporate strategy. Renaissance Solutions
It Starts With a Plan • Know where you are going • Build a solid strategic plan • Focus on results • Share the news • Execute effectively
It Starts With a Plan Vision without execution is hallucination. Thomas Edison
Make Like a Waterfall • Cascade the goals • Everyone has a role—do they know it? • It’s okay to fail • Trust your people • Celebrate the wins
Believe! • All organizations say “Our employees are our most important asset.” Few act like it. • Engagement begins with humble leaders • Maslow: People can only truly gain by making other people better off • Treat people the way you want to be treated • Say “Thank You”
Full Disclosure • No hoarding of information or knowledge • Share the plan--transparency • Clarity is leadership’s responsibility • Accountability—at all levels • Build trust
Shut Up and Listen • Communication is a two-way street • Surveys are only a start • Rounding • Accessibility • No skunking • Be more interested than interesting • Use the input
Cut Your Losses • Right people are your only resource • Highly successful organizations are committed to keeping, growing and rewarding the right people • Immediate specific feedback critical • Get those people who don’t agree with the destination to opt out—or opt them out
Build Community • Importance of belonging • Community of students, employees, families and citizens • Employee involvement with community
Build Community Happiness doesn’t come from wealth or money but instead from social relationships, enjoyable work, a sense that life has meaning and belonging to groups. Wall Street Journal