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League/LSC IIA Update. Wednesday, October 19, 2011. Contents. State Participation Credit Union Agreement Status What’s New IIA Sweepstakes Dell Sprint iPhone Updates & Reminders TurboTax Sprint Business Services Addendums BizKid$ GM Auth Request Report E-mail Push GM Loan Link
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League/LSCIIA Update Wednesday, October 19, 2011
Contents State Participation Credit Union Agreement Status What’s New IIA Sweepstakes Dell Sprint iPhone Updates & Reminders TurboTax Sprint Business Services Addendums BizKid$ GM Auth Request Report E-mail Push GM Loan Link League Marketing Tracking Report Online Media Campaign CU Benefits Express 2012 LSC Communication Schedule
Program Support Grows! Credit Unions Over 3,000 Supporting Credit Unions! • Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html • 1st & 2nd Quarter Endorsing Credit Union checks will be the mailed week of 10/17 • 2nd Quarter Endorsing League checks will be mailed the week of 10/17
What’s NewIIA Sweepstakes • Program Period: November 1 – December 31, 2011 • Members of participating credit unions as of October 14, 2011 are eligible to enter the Invest in America Sweepstakes and could win one of these fantastic prizes: • Grand Prize – 2012 Chevy Cruz LTZ (Estimated retail value of nearly $28,000) • First Place – Sprint wireless package, including a tablet, Smartphone and gift card (Estimated retail value of $5,000) • Second Place - $1,500 gift card to spend at Shop America • We’ve set up a special micro site at www.IIASweepstakes.org • Easy for members to enter the sweepstakes • Easy to access the official rules • We’ve created free marketing materials for Credit Unions to promote the sweepstakes available at http://www.lovemycreditunion.org/IIA_Sweepstakes_Marketing_Materials_755.html • Rules are straightforward and simple • No purchase necessary. Consumers who are currently a member of a credit union as of November 1, 2011 at 12:01 a.m. EST and are at least eighteen (18) years of age are eligible. Only one entry per e-mail, per day is permitted. The winner of the Grand Prize must have a valid driver’s license. Winners will be drawn at random and notified by January 3, 2012. Credit union membership will be verified • Credit Unions enrolled in IIA by October 14, 2011 are eligible to participate
What’s NewDell, Newest Addition to IIA • IIA has partnered with Dell to offer discounts not available to the general public • Members must access the Dell micro site via www.LoveMyCreditUnion.org • Member save: • 2% or more on all major brands of electronics • 10% on mobility products such as Tablets • Up to 30% on selected packages preloaded with the most popular equipment • Marketing materials available to credit unions through the Partner Center on www.LoveMyCreditUnion.org • Working towards a comprehensive business solution for credit unions and business account holders
What’s NewSprint iPhone • Yes its true! Sprint has partnered with Apple to carry the iPhone! • Apple has strict marketing guidelines which have not been fully disclosed to Sprint limiting IIA marketing efforts • Sprint press release and twitter feeds available on LMCU • CUSG will create a special campaign once Sprint provides guidelines
Update TurboTax participation levels
Update TurboTax key dates
UpdateSprint Business Services • A leader in business communications, Sprint offers excellent value, the latest phones to improve productivity, a nationwide 3G network and the first wireless 4G network from a national carrier • Sprint has invited credit unions to participate in their webinar about the Sprint next-generation wireless network which is expected to revolutionize the telecom industry and further enhance voice quality and data speeds for customers • During the Network Vision webinar, you will learn about Sprint’s network modernization plan and how it will benefit your business • Register for a session with Sprint now by clicking a date below: • Tue, Oct 25, 2011 12:00 PM - 1:00 PM Central • Wed, Oct 26, 2011 12:00 PM - 1:00 PM Eastern • Thu, Oct 27, 2011 12:00 PM - 1:00 PM Pacific • Once registered, Sprint will send an email confirming your registration with the information you need to join the webinar.
UpdateSprint Addendums • Approximately 200 addendums have yet to be submitted • CUSG will prepare a list of these credit unions for each league for follow-up • Lists will be emailed to each league by the end of this week
Update • BizKid$ • NCUF sent letters to leagues and credit unions in September • A follow-up letter will be sent by NCUF on October 21 • CUSG is contributing $700,000 • MCUL will also make a contribution • Estimated marketing incentive • Now included on credit unions scorecards in the Partner Center • NBC’s will contact leagues the week of October 25
UPDATEOnline media campaign • The online media campaign using display and search advertising across a variety of websites has two objectives: • Increase sales of partner products and services • Increase credit union membership • Complimentary marketing materials available online in the Partner Center • The online media calendar is below:
UPDATECU BENNEFITS EXPRESS • CU Benefits Express will be removed from IIA on Friday, November 25, 2011 • Program generated interest but few sales • Only IIA program requiring members to pay a fee to gain access to the discounts
UpdateGM Loan link banner • GM has added a banner to their microsite highlighting credit union financing and linking to individual credit union loan sites • Further reinforces GM’s support of credit union financing
ReminderGM Authorization Requested Report e-mail Push Hot leads credit unions can use to follow up with members! • Report emailed weekly to credit unions • Identifies members requesting a GM code • Report remains on Partner Center and is exportable to Excel for easy use • Includes street and e-mail addresses
ReminderLeague Tracking Report • A report to track league marketing and sales activities for IIA programs • Sprint Sales Activity • Sprint - Marketing Efforts • IIA - Marketing Efforts • Updated by Leagues Quarterly • Available through NBC’s and on the Partner Center in the LSC Resources • Action Requested • Submit quarterly updates by the 15th of the month following the end of the quarter • Updates to be completed on provided Excel Document • Updates to be sent to InvestinAmerica@CUSolutionsGroup.com • Due Monday 10/17
League Conference Calls will be held the 1st month of each quarter on Wednesday’s at 3pm EST* January 18, 2012 Access Information Toll free: +1 (866) 816-1627 Conference ID: 1177265367 Future League Communications *Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards