1 / 11

Development of a marketing plan to attract foreign investments to the company

Dnipropetrovs'k Alfred Nobel University Department of International Economy and Economic Theory. Development of a marketing plan to attract foreign investments to the company. Performed by: Alina Chernaya IE-09-01

arkadiy-popov
Download Presentation

Development of a marketing plan to attract foreign investments to the company

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Dnipropetrovs'k Alfred Nobel University Department of International Economy and Economic Theory Developmentof a marketingplantoattractforeigninvestmentstothecompany Performed by: AlinaChernayaIE-09-01 Scientificsupervisor: Cand. Sc.(Economics), Associate Prof.DiadkoI. A. Language consultant: Cand. Sc. (Pedagogy), Associate Professor Miasoid G.I.

  2. Contents • Section 1. Theoretical basis for development of a marketing plan to attract foreign investment to the enterprise • Section 2. Evaluation of economic performance of LLC "LAN" and analysis of the existing marketing plan • Section 3. Ways of improving a marketing plan to attract foreign investment in LLC "LVS"

  3. Subject, object, goals, objectives of the diploma project Asubject of diploma work is developinga marketingplantoattractforeigninvestmenttothecompany. An object of research is LLS “LVS”. The goals are: creation of projects for foreign investments. Tasks: • abstract analysis of the basic theoretical concepts of marketing strategies; • analysis of the current state of the enterprise; • analysis of the investment climate in Ukraine and the furniture market of Ukraine; • analysis of the competitive environment of the company; • development of investment projects and recommendations for increasing the flow of investments to the company.

  4. Basic theoretical states • Investment is the amount of money invested in financial instruments or investment real assets that can generate income to its owner in this form. • Foreign direct investment is foreign investment, the size of more than 10 percent of the share capital, giving the concerned party the right to participate in enterprise management. • Marketing plan is a document which sets out the basic goals of marketing and ways to achieve them. The plan contains a set of measures needed to achieve the goals, their content, resourcing, and the scope, methods, sequence and timing of various kinds.

  5. LLC “LVS” Ukrainian-American company "LVS" entered the furniture market in May 1997. It is a large-scale production of upholstered furniture in combination with a developed distribution network. Distribution policy is divided into three areas: own shops, dealer network and creation of a salon franchisee network.

  6. SWOT-analysis of LLC “LVS”

  7. Offers The first project is investment into human capital. CFOs will be learned to redistribute financial flows between the brahcnes, thereby reducing the need to attract loan funds by the help of training. Calculation of the rate of "return on investment“(ROI): ROI = (Increase revenue - Cost of training) Cost of training

  8. Offers Staff Training Recommendations have two alternatives: • Teach staff of the department the finance and economic methods of budgeting activity; • Learn management techniques of active sales (sales funnel).

  9. Offers Another project is a realization of an online store. Need to develop a conceptual site that meets the demanding consumer: stylish design, corresponding TM “LVS", available visual information, the simplicity and ease of perception in order to work with existing products.

  10. Calculation of economic efficiency Investment into online store will be returned after 4 month.

  11. Thank you for your attention!

More Related