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Eric Beardmore Brendan Bonner Kevin Leung Anne Marie Sullivan. Overview. Our Initiative. Problem Statement. We must determine how to grow efficiently given the seasonal demand by most optimally managing our inventory. Smart Growth Model. External Analysis. Geographic.
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Eric Beardmore Brendan Bonner Kevin Leung Anne Marie Sullivan
Our Initiative Problem Statement We must determine how to grow efficiently given the seasonal demand by most optimally managing our inventory Smart Growth Model
External Analysis Geographic Climate- seasonal weather changes Political Fund Direct Investment Economic India’s growing economy- social middle class Social Growing cultural ice cream preference Technological Greater data processing capability
SWOT Analysis • Weaknesses • Seasonal sales- manufacturing costs • Quality ice cream= time & money • Sells some flavors at a loss • Take-out discontinued • Display limitation 28 flavors • Equally priced- production demand • Strengths • Growth rate • High quality/variety product • Aim to educate consumers • Product transportation • Business structure- franchised • Stores located close to warehouse • Opportunities • Fund Direct Investment (FDI) • Expansion to Mysore & Surathkal • Convert Go Geddy Just Sundae • Franchise growth • Threats • Competition between organized & unorganized investments • FDI bringing new competitors • Currency fluctuation • Instability of Rupee
Transaction Processing System Capital Spending Requirement 700,000 Rupee (Debt Financed)
Geographic Expansion Storage Warehouse Manufacturing Campus Store Location
Appendix 1: Emergency Recovery • Manually record sales transactions • Include type, amount, and method of payment • Call in results to central production facility daily • Continue distribution with Q-system