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Grapes. Building block of wineUsed as a source of sugar to ferment into alcoholEnhances the color, flavor
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1. Grapes: Pinot Noir
Production, Operations and Distribution
Janet Andoe, Ryan Baker
Frankie Cvetovac, Susan van Goor
December 9, 2003
3. Materials needed for Production Trellis parts: stakes, endposts, wire, clips
Irrigation parts: PVC pipe, drip tubing & drip emitters
Plant Material
Soil
Water
Fertilizers
Pesticides
Herbicides
4. Timeline of annual production
5. Pinot Noir: Presence in the Marketplace
6. Pinot Noir regions Areas with the best potential for quality and availability:
Sonoma County: Sonoma Coast,
Russian River, Green Valley
and Carneros
Redwood Valley-Mendocino County
Monterey County (southern half)
San Luis Obispo County
Santa Barbara County
7. Specifications Pinot Noir label of 100,000 cases requires:
1,600 tons of Pinot Noir grapes
85% must be from the Sonoma County appellation
95% must be from the upcoming 2004 harvest
Brix level of 24 – 25
Grapes must be of sound quality and without defects
8. Sourcing Options Insourcing: the winery grows their own grapes
Outsourcing: the winery buys the grapes from a grower or a broker
Alternatives:
~ purchase grape juice
concentrate
~ purchase bulk wine and
bottle it directly
9. Tonnages and Prices of Available Pinot Noir Grapes for Harvest 2004
12. Grape Purchasing Alternatives
13. Cost Analysis of Purchasing a Vineyard
14. Sourcing Strategy
15. Sourcing Strategy
16. Sourcing Strategy
17. Sourcing Strategy
18. Sourcing Strategy
19. Recommendations