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Quality Function Deployment

Quality Function Deployment. (QFD). History…. 1972 Japan Mitsubishi Total Quality Management. continued. Valuable tool Underused Fundamental to success. QFD - Defined.

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Quality Function Deployment

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  1. Quality Function Deployment (QFD)

  2. History… • 1972 • Japan • Mitsubishi • Total Quality Management

  3. continued • Valuable tool • Underused • Fundamental to success

  4. QFD - Defined • A quality assurance tool for profit and non-profit organizations aimed at locating customer needs and transcending those needs into product/service production stages, ensuring that customer needs are delivered in the end.

  5. QFD – Purpose… • Translate consumer’s voice into technical design requirements • Determine & prioritize customer needs • Translate customer needs to product design parameters

  6. continued • Coordinate efforts and skills of an organization from a project’s inception to its completion • Ensure customer expectations • Avoid manufacturing catastrophe

  7. QFD can be used to: • Reduce product development time by 50% • Cut start-up & engineering costs by 30% • Reduce time to market • Reduce # of design changes

  8. continued • Lower rework • Reduce facility’s maintenance/operation costs • Improve quality

  9. The Overall Goal • Increase customer satisfaction = • Increase business success

  10. House of Quality • QFD’s primary tool • Arranges facts • Forms relationships • Measures success

  11. The What's & How's • What side • Customer requirements/needs • How side • How to meet those needs

  12. The House of Quality

  13. Nuts & Bolts Building the House of Quality

  14. Nuts & Bolts… • Step 1: Prepare customer requirements list • Step 2: Prioritize customer requirements list • Step 3: Translate Requirements to quantifiable measures

  15. Continued… • Step 4: Determine “How” Measurement • Step 5: Prepare correlation matrix • Step 6: Determine What and How relationships

  16. Continued… • Step 7: Determine design characteristics importance • Step 8: Evaluate current competitors • Step 9: Identify benchmarks

  17. continued • Step 10: Determine target values • Step 11: New design evaluation

  18. The House of Quality

  19. Real Life - requirements • College Classroom • Space • Seating • Sound • Aesthetics • Ambience (air, temp., etc.)

  20. House of Quality

  21. What This Means… • Increase company efficiency • Decrease company costs • Increase customer satisfaction • In a nut shell, QUALITY is achieved.

  22. Satisfaction • QFD goes back to the principles of marketing; i.e. discovering consumers needs and delivering those needs to them

  23. Resources • Russel, Roberta S. and Bernard W. Taylor III. Operations Management. New Jersey: Prentice-Hall, 2000. • Eldin, Neil. “A Promising Planning Tool: QFD.” Cost Engineering 44 (2002): 28-37. • Howell, David. “Making Wishes come True.” Professional Engineering 13 (9 Feb. 2000): 39. • Lee, S.F. and Andrew Sai On Ko. “The Art of Business Management Strategies.” Managerial Auditing Journal 15 (2000): 68-76.

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