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Effective Change Communications for Strategic Transformation

Learn best practices in change communications from the Institute for Strategic Communications & Change. Discover how to create shared meaning, manage change, and provide context for effective communication.

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Effective Change Communications for Strategic Transformation

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  1. INSTITUTE FOR STRATEGIC COMMUNICATIONS & CHANGE BEST PRACTICES IN CHANGE COMMUNICATIONS www.continue.uOttawa.ca  Ingenium Communications 2017/18

  2. CHANGE COMMUNICATIONS Change Management Strategic Communications

  3. WORDS SYMBOLS BEHAVIOURS

  4. 9

  5. PROVIDE OPPORTUNITIES TO CREATE SHARED MEANING

  6. VERY GREAT CHANGE STARTS FROM VERY SMALL CONVERSATIONS, HELD AMONG PEOPLE WHO CARE Margaret Wheatley

  7. HOW DOES WHERE WE’RE GOING FIT WITHIN THE STORY OF WHO WE ARE?

  8. FAVOUR PULL OVER PUSH

  9. CONTENT IF I CAN’T GIVE YOU I’LL GIVE YOU CONTEXT

  10. WHAT IS CHANGING? WHY? WHAT IS STAYING THE SAME? WHAT IS EXPECTED OF ME?

  11. MAIN 3 PITFALLS TO AVOID

  12. #1 23

  13. #2 THE SINGLE BIGGEST PROBLEM WITH COMMUNICATION IS THE ILLUSION THAT IT HAS TAKEN PLACE George Bernard Shaw

  14. #3

  15. THE INVITATION 26

  16. Chief Architect, Campus Development University of Ottawa - Facilities GUEST Claudio Brun del Re SPEAKER

  17. THE CHALLENGE

  18. THE MESSAGE WAS CLEAR… FACILITIES HAD TO FIND A WAY TO DO MORE WITH LESS

  19. OUR FOCUS Improve client SATISFACTION DeliverVALUEto the University

  20. WHAT WE DID

  21. Leadership Team Capacity Building/ Employee Communication/ Video Release Jul 2014 - ongoing Transformation Announcement (restructuring) May 2014 Communications & Change Strategy Dec 2013 Management Review March 2012 General Assembly “We Are Facilities” June 2015 Research & Consultation Oct/Nov 2013 Employee Communications Prepare Management Community in Leading Change Jan/Apr 2014 Employee Engagement Campaign/ General Assembly/ Stakeholder/Client Communication June 2014

  22. HOW WE DID IT

  23. Establish instruments for measuring employee and client satisfaction Weekly Transformation Meetings External consultants in communications and change management, performance

  24. $2.3M PRODUCTIVITY

  25. jun. 2014 sept. 2014 dec. 2014 jun. 2015

  26. DOING MORE WITH LESS Facilities operating costs/m2 $91 The square metres of building space managed by Facilities increased in 2014-15 by 2.8 percent however, the cost to operate Facilities in the year on a per square metre basis declined by 4.2 percent, from $95 to $91.

  27. OVERTIME COSTS 45%

  28. CREATING AWARENESS OF THE POSITIVE CHANGES AT FACILITIES

  29. “We Are Facilities” video received 370 views (well beyond 174 employees), 100% positive feedback (likes) • 100% positive feedback from employees on the poster campaign • Staff were honoured to be a part of campaign • Exam set-up video launched April 28th with 2,383 views and 100% positivefeedback (likes)

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