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1. C ustomer Value What VALUES do we want? 2. RE sources What RESOURCES do we have?

CRE AX methodology. 1. C ustomer Value What VALUES do we want? 2. RE sources What RESOURCES do we have? 3. A nalogy across domains Where do we look for INSPIRATION? 4. X - Variation of properties for new or improved functions What do we change, what do we GAIN?.

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1. C ustomer Value What VALUES do we want? 2. RE sources What RESOURCES do we have?

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  1. CREAXmethodology 1. Customer Value What VALUES do we want? 2. REsources What RESOURCES do we have? 3. Analogy across domains Where do we look for INSPIRATION? 4. X- Variation of properties for new or improved functions What do we change, what do we GAIN?

  2. CROSS DOMAIN INSPIRATION POWERFUL VISUALISATIONS HANDS-ON INTERFACE CONTINUOUS DEVELOPMENT creationsuite.com SOFTWARE

  3. 3 Analyzing data –powerful analyses Bibliographic analysis examples • Answer questions like: Who? What? Where? When? • Use these analyses for facts and figures about products and companies. Text analysis examples • Which problems are solved? Which technologies are used? Where can I learn from others? • Use for creative problem solving andfinding inspiration and opportunities. Overlay analysis • Who are newcomers? • Who is working on which problems? Which physical units are mentioned? Quantification for current, frequency, size, pressure, temperature, voltage and power. Use for exploring technical processes. Unit analysis

  4. 4 Brainstorming–rules of engagement • Quantity breeds quality • Postponement of judgment • Hitchhiking • Freewheeling • Alex Osborn • CREAX Quotes: • Nobody is as smart as everybody • From ‘not invented here’ to ‘proudly found elsewhere’ • Someone somewhere solved my problem • Copying one idea is plagiarism, copying ten ideas is research • We are not smart but the rest of the world is smart • What can be changed, what can be gained? • Creativity is the property, innovation is the function • Properties are features, functions are benefits. • Property is Science, Function is Technology. • Solve your problems with the worlds’ best inventors. • Our method brings a 360 degrees checklist for solution generation.

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