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Why not Campaign?

Why not Campaign?. Peter Carroll Why Not Campaign. RHA 1 st June 2011. Stopped planned duty rise in Budget Achieved 1p reduction. UK Economy: 95% of everything in business, our homes and in shops has been on a lorry Fuel prices affect inflation and the economy's recovery.

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Why not Campaign?

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  1. Why not Campaign? Peter Carroll Why Not Campaign RHA 1st June 2011

  2. Stopped planned duty rise in Budget Achieved 1p reduction

  3. UK Economy: • 95% of everything in business, our homes and in shops has been on a lorry • Fuel prices affect inflation and the economy's recovery Average Haulier : 1 penny increase per litre adds £40,000 of costs per year April’s duty hike would have added £200,000

  4. Pre Budget Campaign Aims To force the Government to abandon increase in fuel duty RESULT: Stopped planned duty rise and achieved 1p reduction To put in place a fuel price stabiliser to keep fuel costs down for the long term

  5. Post Budget Campaign Aims No fuel duty rises in this Parliament Parity with European fuel duty taxation Setting up a Fair Fuel price stabiliser

  6. Develop heavyweightCampaign Backing Industry Public No direct action No disruptive protests No confrontation No alienation of the public

  7. Develop heavyweightCampaign Backing

  8. Multi Facet Communication Brand Champion Quentin Willson • Website • Social Networking • Media • TV • Radio • National Press • Local Press • On-line Petition • Downloadable Petition • Political Lobbying • PR

  9. Media coverage in 1 day BBC Radio Kent BBC Radio Five Live LBC 97.3 BBC Radio Five Live LBC 97.3 BBC News BBC Radio Newcastle BBC Radio Newcastle BBC Radio Newcastle BBC Radio Five Live BBC Radio Devon BBC Radio Five Live BBC Radio Five Live BBC Radio Scotland BBC Radio Newcastle BBC Radio Devon BBC Radio Kent BBC Radio Norfolk BBC Radio Kent BBC Radio Cambridgeshire BBC Radio York BBC Radio Manchester BBC Radio Kent Central FM (Scotland) BBC Radio Scotland BBC Radio Newcastle BBC Radio Leeds BBC Radio Humberside BBC 1 South East ITV 1 BBC 1 Sky News BBC Radio Scotland Key 103 Kingdom FM BBC Radio Lincolnshire BBC Radio Hereford & Worcester BBC Radio Newcastle BBC Radio Three Counties BBC Radio Merseyside BBC Radio Bristol BBC Radio Newcastle BBC Radio Merseyside BBC Radio Devon BBC 1 BBC Radio Essex BBC Radio Leicester BBC Radio Scotland LBC 97.3 BBC Radio Newcastle BBC Tees BBC Radio Wales BBC Radio Coventry & Warwickshire BBC Radio Leeds BBC Radio 4 BBC Radio Norfolk BBC Radio Newcastle BBC Radio Coventry & Warwickshire Sun FM BBC Radio Five Live BBC Radio Newcastle BBC Radio Northamptonshire BBC 1 BBC Radio Wales BBC Radio 4 BBC Radio Five Live BBC Radio Sheffield

  10. Social Networking

  11. 28th March 2007 – Peter Carroll takes retired Gurkhas to see Ming Campbell leader of the Liberal Democrats 28th March 2007 – Peter Carroll takes retired Gurkhas to see Ming Campbell leader of the Liberal Democrats Images of the Gurkha Campaign

  12. ...businesses, charities and organisations all have a campaign within them so, www.whynotcampaign.co.uk www.fairfueluk.com www.tigertime.info

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