Zoom Media

1. Zoom Media

2. Zoom Media 2003 Company :Zoom Media • Full service media and event marketing firm • Specialized in reaching niches within the 18-49 demo • Expertise in targeting psychographic segments • Established leader in indoor advertising • Consistent industry innovator • Local, national, and global reach New York | Chicago | Los Angeles Puerto Rico | Canada | France

3. Zoom Mission :Reaching the Consumer Provide advertisers with highly targeted media and event marketing solutions to reach the valuable niches within the 18-49 year old population • Uncluttered environment • Extended exposure to advertising messages • Social andimage conscious locations • Varied communications vehicles

4. Zoom’s Reach :Products & Services How does Zoom reach consumers ? • While they are socially and physically active • Social Network • Fitness Network • Through multiple touchpoints • MEDIA • CLASSIC • BACKLIT • EXPERIENTIAL • Events and Promotions • Guerilla Media

5. The Evolving 18-34s :Changing Media Habits Bombarded by advertising • Consuming multiple media at the same time • Receiving more and more advertising messages each day • Skipping ads where possible Demo composition and behavior is changing • More diverse – minority groups are growing • More socially and economically mobile • Congregating by their passions 18-34frequenting restaurants/bars Zoom’s Audience – A distinguished group 18-34 $30,164 $32,660 Average Personal Income : Average HHI : $60,227 $66,935 I am a spender rather than a saver - Index : 109 123 *2002 MRI Spring, Base total Adult 18+

6. Zoom Social Network :Markets & Coverage Social Network • Venues in top 36, 18-34 DMA markets • Variety of social destinations: bars, clubs, lounges, restaurants • Over 2,000 venues, 13,000 facings • Events anywhere the target is • Reaching the target while they play • Providing a relevant conduit to their lifestyle

7. Example Targets Zoom Social Network :Targeting Possibilities African-Americans Reach only who you need to reach Hispanics Gay Males or Females • The environment and clientele of every location in the Social Network is catalogued in our proprietary Venue Profile Database Early Adopters • Advertisers use this information to reach the demographic and psychographic segmentthat fits their target Social Elite Sports Fans College Students

8. Zoom Social Network:Targeting Examples How it works Zoom creates a custom network for each advertiser based on the unique targeted consumer • Includes only the locations that will deliver the target • For example • Demographics • Age, sex, race, gender • Geography • Street, neighborhood, zip code • Venues that do/don’t sell my product • Psychographics • Early adopters, trendsetters, white collar, partiers, connecters, etc.

9. Zoom Social Network:Targeting Examples College • Spend about $150 billion per year* • 68% say they want to hear about products and services via word of mouth* • Say that going out to clubs is “in”* • 52% of college students go to restaurants/bars at least once a month** • Creating brand loyalties that last a lifetime • Spend an average of $467 per year on clothes** • Drink an average of 11 glasses of beer per week** • Purchase an average of 10 CDs per year** • Zoom’s College Network • Close to campus • Majority student patronage • Largest college markets * Student Monitor ** 2002 MRI Spring, Total 18+

10. The New 18-49s :Fitness Phenomenon • “Working out” in private gyms is a growing trend • Almost 35 million people belong to a gym • They choose from well over 17,000 locations • Gym members make a very upscale advertising audience • Over 64% of members have a HHI of $50,000+ Source: IHRSA/American Sports Data Health Club Trend Report