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Formulating Strategies Sania Tufail Muhammad Waqas Cheema Kamran Banuri Hammad Alvi Riffat Sultana

Formulating Strategies Sania Tufail Muhammad Waqas Cheema Kamran Banuri Hammad Alvi Riffat Sultana. Strategy Formulation. Analysis of an organization’s current situation followed by the development of strategies to accomplish its mission and achieve its goals. Corporate - Level Strategy

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Formulating Strategies Sania Tufail Muhammad Waqas Cheema Kamran Banuri Hammad Alvi Riffat Sultana

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  1. Formulating StrategiesSania TufailMuhammad Waqas CheemaKamran BanuriHammad AlviRiffat Sultana

  2. Strategy Formulation • Analysis of an organization’s current situation followed by the development of strategies to accomplish its mission and achieve its goals. • Corporate - Level Strategy • A plan of action to manage the growth and development of an organization so as to maximize its long-run ability to create value. • Business - Level Strategy • A plan of action to take advantage of favorable opportunities and find ways to counter threats so as to compete effectively in an industry • Functional - Level Strategy • A plan to improve the ability of an organization’s department to create value

  3. Corporate - Level Strategy • Concentration on a Single Business • Concentrating resources in one business to develop strong competitive position • Diversification • Expanding operations into new business and producing new goods or services • International Expansion • Global Strategy- Selling same product in each national market • Multi domestic Strategy- Customizing product and marketing strategy to specific national conditions • Vertical Integration • A strategy that allows an organization to create value by producing its own inputs or distributing their own outputs

  4. Business- Level Strategy • Low cost • Competitive advantage based on low prices • Make profit because of lower costs of Production, R&D and marketing • Lever Brothers Pakistan Limited • Differentiation • Distinguishing the organization’s products from competitors in different dimensions such as Product , Design, Quality, After sale service and support • Charge a premium price for products • Make profits due to unique and quality product • Procter & Gamble Premium brand –no compromise in quality of product as the link between quality and price exists

  5. Business- Level Strategy contd… • Focused low cost strategy • Serve one or few segments of the overall market • Aim to be the lowest cost company serving that segment • Focused differentiation strategy • Aim to be the most differentiated company serving few segments of market • BMW

  6. Functional-Level Strategy • To attain superior efficiency • The fewer the inputs required to produce a given output, the higher is the efficiency and the lower the cost of outputs • To attain superior quality • Producing reliable goods and services • To attain superior innovation • Successful innovation gives an organization something unique that its rivals lack. • To attain superior responsiveness to customers • An organization that is responsive to customers tries to satisfy their needs and give them what they want exactly

  7. Thank you

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