Make the most of your ama membership

1. Make the most of your ama membership How do you benefit from being a member?

2. Who is Barb Balogh? Current President Why did you join the AMA? Why did you get involved…start volunteering? What do you get out of it…Membership and Volunteering?

3. What is the AMA? The Cleveland Chapter of the American Marketing Association (AMA) is the premier association for marketing executives and professionals in the Cleveland area.  We have almost 250 members and are the sixth oldest AMA chapter in the country (formed in 1934). 

4. Who Are Our Members? Cleveland AMA has nearly 250 members 81% have 5 years marketing experience 60% have title of manager or above 34% are Director, VP, President or Owner 47% work in marketing communications  28% work in analysis/market research 25% work in sales/business development 

5. Board of Directors We have a dedicated board of directors and team of volunteers who keep the association running smoothly.  The Cleveland AMA is a member-driven non-profit organization.

6. Board of Directors DON’T FORGET about the many volunteers on each committee! President – Barb Balogh Membership Director – Jane Bell Collegiate Relations Director – Jen Brawner Secretary – Meryl Closs Chapter Relations Director – Larry Courtney Development Director – Lauren Hakos Sponsorship Director – JoAnn Luecke Mktg Communications Director – Erin Miller

7. Who is Jane Bell? Membership Director Why did you join the AMA? Why did you get involved…start volunteering? What do you get out of it…Membership and Volunteering?

8. LOCAL Benefits of Membership www.ClevelandAMA.com $15 discount on dinner events, $10 discount on networking events and $40 on the Market Research Conference MNews quarterly newsletter Volunteer and leadership opportunities Free resume and job postings The ability to join the Cleveland AMA LinkedIn Group

9. LOCAL Benefits of Membership Chance to be featured as the “Member of the Month” Membership Certificate “Member Only” perks such as special opportunities to meet the speaker, free publications and exclusive events Advance list of pre-registered event attendees

10. NATIONAL Benefits of Membership Access to the full membership list Free publications Resource Library of articles, white papers, webcasts, radio shows and dictionary of terms Career Management tips Education with one-day briefings, hands-on workshops and in-depth training

11. NATIONAL Benefits of Membership Discount to National AMA events Access to Special Interest Groups (SIGs) M Guide - directory of marketing products, services and the companies that provide them Member perks such as discounts at Avis, Webex, Liberty Mutual, New York Life and PR Newswire

12. How to Become a Member Call 1-800-AMA-1150 Online at www.ClevelandAMA.com – go to the Membership page $275 for Professionals ($245 to renew) $95 for Students $125 for Bridge Membership Contact Jane Bell (Membership Director) at membership@clevelandama.com or by phone at (216) 402-7651

13. Job Bank Located at www.ClevelandAMA.com – click on Job Bank in the left nav bar Cleveland AMA Career Center is the premier electronic recruitment resource for the industry. Here, employers and recruiters can access the most qualified talent pool with relevant work experience to fulfill staffing needs. Post your resume or job posting for FREE as a member…and search for new jobs daily.

14. Who is Jen Brawner? Collegiate Relations Director Why did you join the AMA? Why did you get involved…start volunteering? What do you get out of it…Membership and Volunteering?

15. Collegiate Relations The AMA has 2 college chapters Cleveland State University John Carroll University There are 9 students members and 2 bridge members Students get a $15 discount on events Bridge memberships are available to collegiate members for three years after they graduate from college. If you sign up for a bridge membership, you pay a drastically reduced rate ($125) and you’re a professional member for all intents & purposes…and count towards our overall member total.

16. Who is JoAnn Luecke? Sponsorship Director Why did you join the AMA? Why did you get involved…start volunteering? What do you get out of it…Membership and Volunteering?

17. Why Sponsor the AMA? Single Event Sponsoring….to becoming a Yearly Underwriter Sponsor Instant Credibility! Introduced to 2000+ individuals via our quarterly mailings and bi-monthly e-invites Your Logo on www.ClevelandAMA.com Article in one of our Quarterly newsletters Showcase your business by speaking and displaying your product(s) at events Complimentary tickets to events Board Members become personal Ambassadors for you!

18. How to Become a Sponsor Contact the Sponsorship Director, JoAnn Luecke by phone at (216) 210-5825 or by email at joann.luecke@clevelandama.com To fit your budget, we offer five sponsorship levels Welcome cash as well as trade For more info, go to the sponsorship page of www.ClevelandAMA.com

19. Who is Erin Miller? Marketing Communications Director Why did you join the AMA? Why did you get involved…start volunteering? What do you get out of it…Membership and Volunteering?

20. Marketing Communications Activities Quarterly MNews Newsletter Building and maintaining the new www.ClevelandAMA.com web site Branding the AMA Recent New logo adaptation Sending press releases and posting events on online calendars Creating networking opportunities

21. Networking Opportunities Social Networking: LinkedIn (members only) Facebook Twitter Myspace Flickr Special Interest Groups: SIGs are communities of AMA members who are interested in sharing ideas, knowledge and experiences with others in their field. They offer the opportunity for ongoing interaction among professionals regarding a certain topic either online or through SIG events. (one free SIG as a member) Events: There are an average of 60 people (members and non-members) at each event.

22. Who is Lauren Hakos? Development Director Why did you join the AMA? Why did you get involved…start volunteering? What do you get out of it…Membership and Volunteering?

23. Event Opportunities Marketing Mixers: Fun Bi-monthly networking-only events Educational Dinners: Monthly speaker series held at the Doubletree Hotel (Cleveland Downtown) and range from How the Media Manipulates the News and Marketing to Women Annual Conferences: Marketing Boot Camp in June and Market Research Conference in April

24. Upcoming Events April 8th – Marketing to Women with Betsy Perez of SheHive (a company that specializes in marketing to women) April 23rd - Market Research Conference May 13th - Translating Market Research in Action (Panel Discussion) June 10th - Internal Marketing with Sybil Stershic June 11th & 12th - Marketing Boot Camp

25. Who is Larry Courtney? Chapter Relations Director Why did you join the AMA? Why did you get involved…start volunteering? What do you get out of it…Membership and Volunteering?

26. Why Volunteer? Name and company recognition at all events and on ClevelandAMA.com A special Member nametag with a volunteer/committee ribbon Obtain new skills and further your career development Meet and interact with other marketing professionals Participate with other leading marketing professionals on chapter initiatives

27. Why Volunteer? Develop and enhance your leadership skills Make important contacts and lasting friendships Learn what goes on “behind the scenes” of a non-profit professional association Be a part of the decision-making processes that advances the chapter through committee work Opportunity to network in a leadership role Opportunity to further your involvement by potentially serving in a Board position We have fun!

28. Volunteer Opportunities Programming Committee: Registration Desk Coordinator Nametag Coordinator Marketing Mixer Coordinator Special Interest Groups (SIGs) Coordinator Event Greeter(s)

29. Volunteer Opportunities Membership Committee: Member Benefits Coordinator Recruitment Coordinator Retention Coordinator Referral Coordinator Cvent Coordinator Collegiate Relations Coordinator

30. Volunteer Opportunities Sponsorship Committee: Sponsorship Relations Coordinator Sponsor Retention Coordinator

31. Volunteer Opportunities Marketing Communications Committee: Event Writer Linked In Coordinator Facebook Coordinator Myspace Coordinator

32. How to Become a Volunteer Contact Larry Courtney (Chapter Relations Director) at larry.courtney@clevelandama.com or by phone at (216) 255-7369 To get a volunteer application, go to www.ClevelandAMA.com and go to the Get Involved page