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eBusiness: The Introduction

Ezekiel A. Setiawan April 15, 1999 - Thur. eBusiness: The Introduction. Change The Way You Compete. Opportunities. FedEx : 54 million transaction /day (2.5m packager over 211 countries daily). Amazon.com (Internet bookstore): $148m revenue in 1997 (825% from 1996).

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eBusiness: The Introduction

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  1. Ezekiel A. Setiawan April 15, 1999 - Thur. eBusiness: The Introduction Change The Way You Compete

  2. Opportunities • FedEx : 54 million transaction /day (2.5m packager • over 211 countries daily) • Amazon.com (Internet bookstore): • $148m revenue in 1997 (825% from 1996) • DELL: 400k visitors/week - $5m/day revenue • Yahoo: 30m visitors/week on Yahoo

  3. Global Web Generated Rev. Source: Active Media Report 1997 Opportunities

  4. Opportunities • E-Commerce : Global - Business to Business : US$ 600M (96) -- US$ 62 -160B (2000) - Business to Consumer: US$ 530M (96) -- US$ 7B (2000) (source: Forrester) • E-Commerce : Asia Pasific • : 15% Global Market

  5. Internet Connection - Indonesia Opportunities

  6. Pre-80s Letters & Telex 80s - Now Telephone & Fax Next: Present and Future The PC & Internet (eBusiness) World Wide Business Methods

  7. eBusiness: What Does It Really Mean ? “Conducting business over Internet” • Removal of time and geographic barriers. • Reduced costs and time saving. • Increase services • Competitive edge

  8. E-Marketing E-Sales Two Parts of eBusiness

  9. eMarketing (Internet Marketing) 1. Brand building. 2. Direct marketing. 3. Online sales. 4. Customer support. 5. Market research. 6. Content publishing/service. The Six Online ROI Models, Bob Heyman & Keith Schaefer Net Result: Web Marketing That Works: Return On Investment, Hayden Books, http://www.usweb.com

  10. Customer Service Purchasing Publishing Collaboration Source: US Department of Commerce Using the Web for Business

  11. Hits on www.intel.com

  12. Stage 1 Stage 2 Stage 3 Stage 4 4 Stages of eBusiness Buy PC Get Connected Build Website eCommerce

  13. Stage 1 Buy a PC Stage 1 of eBusiness • Benefits; • Save time • Save money • Be more productive • Compete more effectively • Word • Processing • Accounting • Presentation • Desktop • Publishing • Design & • Authoring • Activities; • Manage finances • Manage inventory • Create marketing materials

  14. Stage 2 Get Connected Stage 2 of eBusiness • Benefits; • Improve coordination • Improve communication • Improve productivity • Internal Activities; • File sharing • Print sharing • ISP; • Dial Up • Dedicated • Modem • Phone Line • PC • External Activities; • eMail • Internet Access

  15. ISP Line Telp. Modem PC Dial Up Connection Internet PC

  16. ISP Modem Server/ I-Station HUB Printer PC3 PC1 PC2 Internet LAN Dial Up Connection

  17. Stage 3 Build Website Stage 3 of eBusiness • Benefits; • Share info with existing customers • Attract new customers • Provide information 24x7 • Web Space/ • Hosting • Web Design • & Production • Web • Advertising • Activities; • Build a web site • Link to other sites • On-line advertising

  18. Melia Purosani Website, http://www.meliapurosani.co.id

  19. INDOSATnet Website, http://www.indosat.net.id

  20. Stage 4 eCommerce Stage 4 of eBusiness • Benefits; • Save time • Save money • Conduct business globally • Compete more effectively Mall i-2 (Indonesia Interactive) www.i-2.co.id • Activities; • Conduct e-transaction with customers • Conduct e-transaction with suppliers

  21. Mall i-2: Gramedia, http://www.i-2.co.id/mall

  22. Why eBusiness ? • Save time • Save money • Compete more effectively • attract new customers • better serve existing customer

  23. Terima kasih, Informasi & konsultasi silakan hubungi kami: INDOSATnet R. N. Yogyakarta Jl. Dr. Wahidin Sudirahusada 21 Telp. 0274 519565

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