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Embrace the transformative potential of eBusiness through eCommerce evolution. Learn key strategies for success, from marketing to customer service, in this informative guide. Discover how to compete globally, save time and money, and attract new customers while better serving existing ones.
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Ezekiel A. Setiawan April 15, 1999 - Thur. eBusiness: The Introduction Change The Way You Compete
Opportunities • FedEx : 54 million transaction /day (2.5m packager • over 211 countries daily) • Amazon.com (Internet bookstore): • $148m revenue in 1997 (825% from 1996) • DELL: 400k visitors/week - $5m/day revenue • Yahoo: 30m visitors/week on Yahoo
Global Web Generated Rev. Source: Active Media Report 1997 Opportunities
Opportunities • E-Commerce : Global - Business to Business : US$ 600M (96) -- US$ 62 -160B (2000) - Business to Consumer: US$ 530M (96) -- US$ 7B (2000) (source: Forrester) • E-Commerce : Asia Pasific • : 15% Global Market
Internet Connection - Indonesia Opportunities
Pre-80s Letters & Telex 80s - Now Telephone & Fax Next: Present and Future The PC & Internet (eBusiness) World Wide Business Methods
eBusiness: What Does It Really Mean ? “Conducting business over Internet” • Removal of time and geographic barriers. • Reduced costs and time saving. • Increase services • Competitive edge
E-Marketing E-Sales Two Parts of eBusiness
eMarketing (Internet Marketing) 1. Brand building. 2. Direct marketing. 3. Online sales. 4. Customer support. 5. Market research. 6. Content publishing/service. The Six Online ROI Models, Bob Heyman & Keith Schaefer Net Result: Web Marketing That Works: Return On Investment, Hayden Books, http://www.usweb.com
Customer Service Purchasing Publishing Collaboration Source: US Department of Commerce Using the Web for Business
Stage 1 Stage 2 Stage 3 Stage 4 4 Stages of eBusiness Buy PC Get Connected Build Website eCommerce
Stage 1 Buy a PC Stage 1 of eBusiness • Benefits; • Save time • Save money • Be more productive • Compete more effectively • Word • Processing • Accounting • Presentation • Desktop • Publishing • Design & • Authoring • Activities; • Manage finances • Manage inventory • Create marketing materials
Stage 2 Get Connected Stage 2 of eBusiness • Benefits; • Improve coordination • Improve communication • Improve productivity • Internal Activities; • File sharing • Print sharing • ISP; • Dial Up • Dedicated • Modem • Phone Line • PC • External Activities; • eMail • Internet Access
ISP Line Telp. Modem PC Dial Up Connection Internet PC
ISP Modem Server/ I-Station HUB Printer PC3 PC1 PC2 Internet LAN Dial Up Connection
Stage 3 Build Website Stage 3 of eBusiness • Benefits; • Share info with existing customers • Attract new customers • Provide information 24x7 • Web Space/ • Hosting • Web Design • & Production • Web • Advertising • Activities; • Build a web site • Link to other sites • On-line advertising
Stage 4 eCommerce Stage 4 of eBusiness • Benefits; • Save time • Save money • Conduct business globally • Compete more effectively Mall i-2 (Indonesia Interactive) www.i-2.co.id • Activities; • Conduct e-transaction with customers • Conduct e-transaction with suppliers
Why eBusiness ? • Save time • Save money • Compete more effectively • attract new customers • better serve existing customer
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