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GBA Meeting

GBA Meeting. 1 October 2009. Agenda. Brand Statement Update [:15] Diversity Update [:10] Class Gift [:10] Real World Conversations [:10] GBS Newsletter [:5] Open Discussion [:10]. Brand Statement Update. GBA. Initial Launch: Purpose: Initial feedback and buy-in

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GBA Meeting

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  1. GBA Meeting 1 October 2009

  2. Agenda • Brand Statement Update [:15] • Diversity Update [:10] • Class Gift [:10] • Real World Conversations [:10] • GBS Newsletter [:5] • Open Discussion [:10]

  3. Brand Statement Update GBA Initial Launch: • Purpose:Initial feedback and buy-in • Date: TBD (Aiming for week of October 19th) • Who: 1st and 2nd Years Final Launch: • Purpose: Rollout final product and have pin ceremony • Date: TBD (Aiming for week of October 19th) • Who: 1st and 2nd Years

  4. Initial Launch Rollout • Introduction [Jeff Davis] • Recap Lead Week (World Café, Questions, etc.) • Introduce Brand Statement Team • What affects the brand? [Maria Jaramillo and Ying Huang] • Who are the stakeholders? • Examples of bad brand etiquette involving each stakeholder • Goizueta Brand Statement Ceremony [Brand Statement Team] • Purpose • Execution • Pin Design Introduction • Goizueta Oath [Brand Statement Team] • Read the oath • Accountability in Action [Brand Statement Team] • Brand Council Introduction • Increased Transparency • Feedback

  5. Gender Males = Blue Females = Red

  6. Nationality Domestic = Red International = Blue

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