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Cable Survey Results

Cable Survey Results. Purpose of Survey. Show the University what on-campus residents want for television Show the University what television options off-campus students prefer Educate the on-campus population at MSU in regards to: What the population wants to watch

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Cable Survey Results

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  1. Cable Survey Results

  2. Purpose of Survey • Show the University what on-campus residents want for television • Show the University what television options off-campus students prefer • Educate the on-campus population at MSU in regards to: • What the population wants to watch • Why they do not get certain channels • Other possible television options

  3. Demographics • 604 on-campus respondents; 386 off-campus respondents • 398 male respondents; 499 female respondents; 1 other respondent • On-campus distribution largely even among complexes • Majority of respondents were freshmen and sophomores; average age – 19.6

  4. TV Watching Habits • Average amount of time spent per day watching TV = 2.25 hrs. • Average amount of time spent per week watching TV = 15 hrs; consider the fact that many of you are taking 15 credit courseloads • No correlation between TV watching and class status.

  5. TV Watching Habits

  6. Most Watched Channels

  7. Least Watched Channels

  8. Most Wanted Channels • Comprised of both on and off-campus populations • Fox News only got 111 responses

  9. Most Wanted Basic Packages • 25% - ESPN, ESPN2, ESPN Classic,ESPNews • 18% - Bravo, Country Music TV, IFC Movies, TLC, Tuner Classic Movies, Great American Country, WE, CNN/CNNfn • 13% - ABC Family, BET, AMC, GAS, Animal Planet, Boomerang • 10% - CNBC, HGTV, The Food Network, Travel Channel, BBC America, CNBC World, MSNBC • 8% - E! Entertainment, Lifetime, Sci-Fi

  10. Top Deletions

  11. Price Ranges for Additional Channels Per Semester

  12. Price Ranges for Premium Channels Per Semester • Average Price for Premium Channels = $5.20 • 60% of on-campus residents wanted a premium channel over Channel 12

  13. What Premium Channels do residents want?

  14. Wanted Premium Packages • Counts both on and off-campus respondents

  15. Similarities and Differences Between On and Off-campus Respondents • A greater percentage of off-campus residents use digital cable (15% to 5%) • On-campus residents are somewhat more willing to pay for additional basic and premium channels • Basic and premium channel preference is fairly similar.

  16. Other Notes • The data gained from the questions regarding TV size, DVD players, etc. was largely unusable. • Data gained regarding Channel 12 doesn’t serve much purpose at this point. • About 20% of the respondents want to see ASMSU, RHA, and COGS meetings on TV • 54% of the respondents would like to have a movie-on-demand package • 60% of the respondents would use USA Today regularly if it was offered in the halls • Two people wanted QVC

  17. Remaining Questions • How much does campus cable actually cost per student? Would students be more or less likely to contribute more money if they knew? • Is there a correlation between willingness to pay and certain channels/packages? • Why do fewer on-campus residents subscribe to digital cable? • How much input do students wish to have on their channel choices? • Is there interest in HD telecasts?

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