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Demystifying Social Media

Demystifying Social Media. The Community Give May 6th. Dan Morrison (@DanCitizen). The Social Media World. Only 2 really matter. 4 Rules of SM Success. You Need a Network Compelling Content Be SOCIAL Consistency. Facebook Value. Likes Comments Shares Fans. Highest Value.

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Demystifying Social Media

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  1. Demystifying Social Media • The Community Give May 6th Dan Morrison (@DanCitizen)

  2. The Social Media World

  3. Only 2 really matter

  4. 4 Rules of SM Success • You Need a Network • Compelling Content • Be SOCIAL • Consistency

  5. Facebook Value • Likes • Comments • Shares • Fans Highest Value

  6. This isn’t “compelling”

  7. Twitter Value • Favorites • Retweets • Mentions • Follows Highest Value

  8. This is not “compelling”

  9. Building a Network on Facebook • “Invite” all your friends • Message key friends & influencers • Follow like-minded organizations + Fredericksburg • Share compelling content

  10. Building a Network on • Tweet compelling content • Follow everyone who RTs, Favorites & Mentions • Search hashtags (#socent #socent) & follow • Follow events (#SXGood #ImpactOntario) & follow • Find Tweets you love, follow RTs & Favorites • Find lists & follow the members

  11. What to Post • Be visual • Like & share content from people you want to follow you • Share thought leadership from your field (blogs, etc.) • Share about your great programs • Make an ask

  12. Be Visual • We learned about the Jewish holocaust in school. Why not the North American holocaust?

  13. Be Visual • "We are not myths of the past, ruins in the jungle, or zoos. We are people and we want to be respected, not to be victims of intolerance and racism." - Rigoberta Menchú Tum

  14. 4 Rules of SM Success • You Need a Network • Compelling Content • Be SOCIAL • Consistency

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