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I’m Stefan. The BBC introduce me as The Marketing Magician.

Effective Marketing Strategies for Interims: Strategies Proven to Work Before, During and After a Recession Stefan Drew. I’m Stefan. The BBC introduce me as The Marketing Magician. Feast and Famine Expensive Time Consuming Most Marketing Doesn’t Work.

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I’m Stefan. The BBC introduce me as The Marketing Magician.

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  1. Effective Marketing Strategies for Interims: Strategies Proven to Work Before, During and After a RecessionStefan Drew

  2. I’m Stefan. The BBC introduce me as The Marketing Magician.

  3. Feast and Famine • Expensive • Time Consuming • Most Marketing Doesn’t Work

  4. Marketing can be Free, Automated, Measured and Effective

  5. How many marketing methods do you use?

  6. >100 Free Marketing tactics that deliver results .. • Networking – Quality v Quantity, Website – phone number, Web pages - SEO + content,PPC / Adwords, Autoresponders, Keywords, Newsletters, Benchmarking, Google Analytics, Media Releases, Media distribution sites e.g. PRWeb, PR.com, Magazine Features …..single or series, Letters to Editor, Offers – Discounts, Additional features etc, Time sensitive offers, Joint Ventures, Newspaper Columns, Email, Word of Mouth, Ambassadors, Referrals, Social and Business networking sites, Audio, Surveys, Free help, Public speaking .. Free or fee paying, Advertising in print, on line, mobile, vehicles, cinema, Satnavetc, Interviews – radio, newspapers, online, Elevator Pitch, CRM, Guru status, Squeeze page, Testimonials, By line, Face to Face meetings, Blogs – your own and other peoples, Free Directories, Word of Mouth, Telephone – Skype, Calendars,, Trademark / Brand, Incoming inks, Internal links, Anchor text, Affiliates E.g. Amazon, Guarantees, Google Alerts, Etc • FREE MARKETING

  7. Once upon a time a man got on train in London. We didn’t meet but when he got off the train in Glasgow he was my new client. • A lady found my website, signed up to a newsletter and 6 months later asked me carry out an interim role. • We’ve never met as she lives 12,000 miles away.

  8. How to market effectively whilst flat out on assignment .. automated marketing that really works

  9. Marketing ROIHow to measure what marketing works … and what to do when it doesn’t work • Test, measure and improve • If it doesn’t work ….. STOP!

  10. >95% of your marketing can be measured • E.g. Calls to action • Can go to a specific webpage, a specific telephone number, a specific address, etc. • Newsletters and website stats are measurable

  11. Twenty Advertising Secrets Automatically delivered to your inbox after the event http://www.stefandrew.com/stefan-drew/twenty-advertising-secrets-1.html

  12. 5 questions to ask that deliver assignments • What is your biggest (marketing) challenge? • What have you tried? • What worked best? • If you solved this problem what impact would it have on your business? • If I could help you with that would you be interested?

  13. How to sell yourself in 10 seconds

  14. How to sell yourself in 10 seconds • I’m Stefan. The BBC introduce me as • The Marketing Magician. • 10 words … 10 seconds that can win interim assignments • 30 second elevator pitch

  15. How to sell yourself in 10 seconds

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