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Lessons Learned From Planning For A Crisis. FOOD SAFETY & SECURITY SUMMIT MARCH 6, 2007. Gary Ades, PhD, President G&L Consulting Group, LLC Moderator and Panelist 479.696.8189. Presenters. Gary Ades, PhD, President, G&L Consulting Group, LLC glades@cox.net
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Lessons Learned From Planning For A Crisis FOOD SAFETY & SECURITY SUMMIT MARCH 6, 2007 Gary Ades, PhD, President G&L Consulting Group, LLC Moderator and Panelist 479.696.8189
Presenters • Gary Ades, PhD, President, G&L Consulting Group, LLC glades@cox.net • Michael Fineman, President, FINEMAN PR mfineman@finemanpr.com • Bruce Stewart-Brown, DVM, VP of Food Safety & Quality, Perdue Farms bruce.stewart-brown@perdue.com
Premise for the Session As companies began to plan for Pandemic Influenza, they began to see Gaps in their Crisis Preparedness Programs. This session is designed to identify these Gaps and provide To Do’s to be better prepared to handle a crisis.
Format Presentations by Bruce and Mike • Bruce will discuss how Perdue addresses a crisis • Mike will discuss crisis from the all important Public Relations aspect • We will leave 20 minutes for Q&A • It is important that this be an interactive session where we can learn from each other
Setting the Stage What is a crisis? An unstable or critical time or state of affairs in which a decisive change is pending; a paroxysmal [sudden] attack of pain, distress, or disordered function. - Webster’s Dictionary
Setting the Stage Types of Crises (a short list) • Product recalls • Bioterrorism • Workplace violence • Worker illness • Acts of God (natural disasters) • Pandemic Influenza
Business Pandemic Influenza Planning Checklist Prepared by the Department of Health and Human Services (HHS) and the Centers for Disease Control and Prevention (CDC) www.pandemicflu.gov www.cdc.gov/business There is also a “Pandemic Preparedness Planning for US Businesses with Overseas Operations” Checklist
Sections of the Planning Checklist 1.1 Plan for the impact on your business 1.2 Plan for the impact of a pandemic on your employees and customers 1.3 Establish policies to be implemented during a pandemic 1.4 Allocate resources to protect your employees and customers during a pandemic 1.5 Communicate to and educate your employees 1.6 Coordinate with external organizations and help your community
To Do’s Today • Make a list of issues that you want to discuss at the Q&A • Plan to share your experiences with the group during the Q&A In the very near future • Understand your present state of readiness • Plan ahead for a crisis • Test your plans at least annually