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DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

DAP-1522 Xtreme N Duo Wireless Bridge/Access Point. Wireless & Router Product Dep. Sep.12th, 2008. D-Link Confidential. Agenda. Market Analysis, Product Position and Features DAP-1522 Selling Points Competition Analysis Appendix: DAP-1522 Test Demo.

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DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

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  1. DAP-1522 Xtreme N Duo Wireless Bridge/Access Point Wireless & Router Product Dep. Sep.12th, 2008 D-Link Confidential

  2. Agenda • Market Analysis, Product Position and Features • DAP-1522 Selling Points • Competition Analysis • Appendix: DAP-1522 Test Demo

  3. Market Analysis, Product Position and Features

  4. Opportunities/ Market Trend Demand to home entertainment is more and more popular. ISPs in USA are promoting HDTV and multi-room service*. IPTV continues growth trends* US Market of IPTV in E/2007 is up to 1.5M subscribers. EU market of IPTV in E/2007 is up to 5.7M subscribers. Asia market of IPTV in E/2007 is up to 3.9M subscribers. Market Analysis * MIC : 2008 IP STB shipment & Trend/Taiwanese IP STB Shipment Volume by Shipment Destination, 1Q 2005 - 4Q 2007

  5. DAP-1522 Position • Target Market • Home/SOHO users • Demand to high-speed wireless networkaccess at home is higher, including multiple Ethernet enabled entertainment devices (PCs, game console, media players, etc). • Product Position • DAP-1522 can be simply position as a Wireless Bridge to upgrade original wired or 11a/g wireless network to 11n wireless network with easy setup. • DAP-1522 can also be position as a Wireless Media Bridge to provide high-performance wireless streaming for multiple HD video & multimedia devices at home.

  6. DAP-1522 Features Dual band Wireless N AP& Bridge 11n 2.4/5GHz selectable Access Point/Bridge WPS for easy configuration Connect additional TV set-top boxes without extra cabling Support IGMP snooping Handles multiple HD video streams wirelessly Conserve energy with Green Ethernet technology Green Ethernet for efficient energy consumption QoS and Traffic Manager to prioritized traffic Advanced QoS - Priority by LAN port and protocol Traffic Manager - Keep wireless network running efficient

  7. DAP-1522 Selling Point

  8. Selling Point1 - Add Wireless Ability to Your Home Network • Friendly upgrade your old, perfectly working wired router. • Get rid of the inconvenience caused by wire. • Install & Setup network with one “Click” (D-Link WPS). Notebook Handheld WiFi Device Wired Router VOIP Phone NAS PC

  9. Selling Point2 - Reduce the Dead Spot in Wireless Network • Eliminate the wireless dead spots with new wireless technology (802.11n draft 2.0). • Improve the coverage & performance to user’s original wireless network.

  10. Selling Point3 - More Options for User to Select Suitable Wireless Signal • Provide perfectly suitable wireless signal to different application in home environment. • 2.4GHz band for data handling, like email checking & web surfing. • 5GHz band for HD movies and other media streaming.

  11. Bridge for NAS and Gaming device Selling Point4 - Preferable device to bridge the Home ethernet-enabled devices to Wireless • Preferably provide wireless ability to multiple wired home devices, including NAS devices, game console & STB. • Transfer data at speeds up to 10x faster than 10/100 fast Ethernet. Connect to set top box for video streaming

  12. Selling Point5 - Enjoy Smooth TV Entertainments Wirelessly • Give user the freedom to enjoy TV anywhere at home without wires required. • Support up to 3 HD TV files simultaneously. • All HD TVs user played receive high-quality, flicker-free signals. Bridge mode AP mode Internet Click ! No Snowing! Switching channel smoothly.

  13. Intranet Intranet Selling Point6 - Green Ethernet for Power Saving • Achieving a total power consumption less than competing products. • Cutting power consumption when the network cable is disconnected from LAN. Power Consumption Normal AP Normal AP DAP-1522

  14. Selling Point6 -Green Ethernet for Power Saving • World's first dynamic detection of cable length and dynamic adjustment of power required for the detected cable length. 20m 30m 50m Power Consumption Normal AP 20m 30m 50m Power Consumption

  15. Selling Point6 -Green Ethernet for Power Saving • Green Ethernet Benefits Green Ethernet Enable Power Saving up to 28% if LAN port link down ! Power Saving up to 38% if turn off wireless ! Green Ethernet Disable • 1. AC Power saving is up to 28% when enabling Green Ethernet and link down on LAN. • 2. AC Power saving is up to 38% when enabling Green Ethernet and turn off wireless. * Green Ethernet function enabled by default

  16. Selling Point6 -Green Ethernet for Power Saving • Power Consumption Test Plan and Topology Programmable AC Power Source AC Input 110V/ 60Hz 220V/ 50Hz WLAN Power Adapter AC Power Consumption LAN PC4 PC1 PC2 PC3

  17. Selling Point7 QoS and Traffic Manager • Prioritizethe traffic by LAN Port If your priority is 1.mail 2.Netsurf 3.Ftp 4.Others DAP-1522 will prioritize the priority as you wish All wireless traffics be sent to DAP-1522 Intranet Priority 4 Priority 3 Priority 2 Priority 1 Others Mail Ftp Netsurf

  18. Selling Point7 QoS and Traffic Manager • Prioritizethe traffic by LAN Port If your priority for transmitting is port 4 , port 3 , port2 , port1 DAP-1522 receives all packets from clients And will prioritize the priority as you wish Intranet Priority 4 Priority 3 Priority 2 Priority 1 Port1 Port2 Port3 Port4

  19. Selling Point7 QoS and Traffic Manager • Traffic Manager- Reserve your bandwidth for your purpose Competitor’s AP DAP-1522 Video Streaming Video Streaming P2P Netsurf P2P Netsurf B A N D W I D T H B A N D W I D T H

  20. Appendix: DAP-1522 Test Demo

  21. DAP-1522 Test Demo-HD Streaming PC Client 1 PC Client 2 PC Client 3 VCL server PC DAP-1522 Root AP DAP-1522 Bridge • Above test was conducted in an office with dozens of APs around.

  22. DAP-1522 Test Demo-HD Streaming Test Tool: Chariot 5.4, VLC media player Test Environment: • APUT DAP-1522 x 2: Make a Bridge connection (1).Channel=149 (2).Channel Width: 40 MHz • VLC Sever: It connects to Root AP (DAP-1522 @AP mode) • PC clients. PC1 Client:: connects to Bridge (DAP-1522 @ Bridge mode) PC2 Client:: connects to Bridge (DAP-1522 @ Bridge mode) PC3 Client:: connects to Bridge (DAP-1522 @ Bridge mode) • Digital HD streams. M1: HD (20 Mbps) M2: HD (20 Mbps) M3: HD (20 Mbps) • Above test was conducted in an office with dozens of APs around.

  23. DAP-1522 Test Demo-HD Streaming Test Procedure: 1. Enable IGMP snooping on Root AP. 2. VLC server send M1& M2 & M3 media streams sequentially to VLC client. 3. PC1 join M1 multicast group and receive media streams. 4. PC2 join M2 multicast group and receive media streams. 5. PC3 join M3 multicast group and receive media streams. 6. All media must run smoothly Test Scenario: 1. Test with LOS but different distance. 2. distance: 5m, 20m, 40m 3. 3 concurrent 20Mbps MPEG HD streams with multicast . 4. Measure throughput based on different distance. 5. Record the AP quantity around. Test Result: • Above test was conducted in an office with dozens of APs around.

  24. xDSL DAP-1522 AP mode DAP-1522 Bridge mode DAP-1522 Application-IPTV Streaming • Above test was conducted in an office with dozens of APs around.

  25. DAP-1522 Application-IPTV Streaming

  26. DAP-1522 Application-IPTV Streaming

  27. Thank You

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