1 / 4

Bovée and Thill Business Communication Hall of Fame

Bovée and Thill Business Communication Hall of Fame. Communicating Negative News at Hailo. Sharing unwelcome news: explain and put in a positive context. Starts right off with a reader benefit, then hints at news to come.

arnold
Download Presentation

Bovée and Thill Business Communication Hall of Fame

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Bovée and ThillBusiness Communication Hall of Fame Communicating Negative News at Hailo

  2. Sharing unwelcome news: explain and put in a positive context Starts right off with a reader benefit, then hints at news to come Prepares the reader for the negative news about minimum fare hikes by reminding readers how the Hailo system works.

  3. Sharing unwelcome news (continued) The rest of the explanation: If we all want a better chance of getting a cab, we need to make it worth the driver’s time.

  4. Sharing unwelcome news (continued) With the reasoning in place, the message moves on to deliver the unwelcome news about increases in the minimum fare during peak hours. Ends on a positive note by pointing out that the increase won’t affect the majority of customers.

More Related