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Color

Color. DESIGN’S MOST EXCITING ELEMENT. Color has three Physical Properties:. Hue Value Intensity. Hue:. the name given to a color. RED YELLOW BLUE. ORANGE GREEN VIOLET. Value:.

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Color

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  1. Color DESIGN’S MOST EXCITING ELEMENT

  2. Color has three Physical Properties: • Hue • Value • Intensity

  3. Hue: the name given to a color RED YELLOW BLUE ORANGE GREEN VIOLET

  4. Value: the lightness or darkness of a color

  5. adding white to a color Tint: HUE WHITE TINT = +

  6. Shade: adding black to a color HUE BLACK SHADE + =

  7. Intensity: FUSCHIA = HIGH INTENSITY OLIVE = LOW INTENSITY The brightness or dullness of a color; also called saturation.

  8. The Color Wheel • The color wheel is a means of organizing the colors in the spectrum. • The color wheel consists of 12 sections, each containing one hue.

  9. Primary hues • Pure and basic - Cannot be made from any other colors • All other colors are made from these • Equal distance from each other on color wheel RED YELLOW BLUE

  10. Secondary hues • Made by mixing equal amounts of 2 primary colors ORANGE + = + = GREEN + = VIOLET

  11. Triadiccolor scheme • This color scheme combines three colors equally spaced out to form a triangle on the color wheel.

  12. The Primary Color Triad yellow • They form a triangle on the color wheel. red blue

  13. The Secondary Color Triad • They form a triangle on the color wheel. green orange violet

  14. Intermediate/tertiary hues Yellow-Orange • Made by mixing primary and secondary colors. Orange Yellow Red-Orange Yellow-Green Green Red Red-Violet Blue-Green Violet Blue Blue-Violet

  15. The Intermediate (Tertiary) Colors Yellow green Yellow orange • These colors are yellow-orange, yellow-green, blue-green, blue-violet, red-orange, red-violet • These 6 colors are formed by mixing a primary and a secondary color. • Primary + Secondary = Tertiary Red orange Blue green • yellow + orange=yellow-orange • red + violet =red-violet Red violet • red + orange = red-orange Blue violet • blue + violet = blue-violet • blue + green =blue-green • yellow + green = yellow-green

  16. Complimentarycolor scheme • This color scheme uses any hue opposite one another on the color wheel. • Complementary colors are dynamic duos and create energy and contrast when put together. • Mixing Complimentary Colors will give you different kinds of browns. Complimentarys: • Yellow & Violet • Red & Green • Blue & Orange

  17. Monochromatic color scheme • This is a color scheme that uses different tints, shades and intensities of only one hue. • Mono =One • Chroma = Color Blue Blue+whiteBlue+black

  18. The Monochromatic Color Scheme

  19. Warm and Cool Colors The color wheel can be divided into warm and cool colors

  20. Warm colors • Appear hot like the sun or like fire • Give feelings of joy, activity or cheerfulness as well as anger or rage • Appear to advance

  21. Cool colors • Remind us of water, sky, or ice • Give feelings of tranquility and peacefulness, as well as sadness and dispair • Appear to recede

  22. Grayscale • A value scale is a scale of grays running from black to white.

  23. Neutrals:not considered colors White Black Gray Brown

  24. Neutral Colors • Neutral Colors are those colors not found on the color wheel but are mixed by other colors on the color wheel. • White • Brown • Gray Black

  25. Emotional Properties of Color • Colors are often associated with emotions. • Most people have a favorite color, probably stemming from long traditions and impressions of color. • The feelings one has about certain colors may come from the association we have with warm and cool colors in nature.

  26. Red- often associated with evil, danger, energy, vitality, speed and courage. It s dynamic when used in a design. Blue- a calm, soothing, and tranquil color, harmony and serenity , of divine inspiration sometimes associated with sadness or depression Yellow- a cheery color that embodies light and warmth. Is the color of the mind. A creative energy which is joyful and uplifting. Black- associated with bad luck, mounful, stark, dramatic Purple- a symbol for royalty or wealth and stands for the purest and highest ideal. Is sophisticated and creative. Green- signifies life or hope. Is nature’s most abundant color. It is the balance between warm and cool and the symbol of friendship Orange- blends with the physical energy of red with the intellectual influence of yellow. Color of Emotions White- symbolizes purity,truth, innocence, light

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