generate maximum innovation potential in a short amount of time

6. brainstorm: why? generate maximum innovation potential in a short amount of time incorporate different perspectives build excitement gain alignment transfer ideas

7. brainstorm: demo

8. brainstorm: demo (what not to do)

9. brainstorm: how?

10. brainstorm: best practices define the problem clearly and succinctly load and stoke the brainstorm intentionallyinvite stakeholders, diverse perspectives, and creativescapture everythingplan stimulus: warm up, agenda, artifacts, toys, food

11. brainstorm: demo what to do

12. brainstorm: stoke first

14. idea selection is a critical step All the creative, wild, bad, OK, and undeveloped ideas from your brainstorm When evaluated with typical “attractive” and “feasible” criteria before direct implementation Yield familiar and incremental results

15. we will select and develop high potential ideas All the creative, wild, bad, OK, and undeveloped ideas from your brainstorm Selected for potential Can be developed for feasibility

16. for todayvote using these three selection criteria “most likely to succeed” place two votes on the ideas that you think are most likely to successfully address your “how might we” “most likely to delight” place two votes on the ideas that you think would delight customers (without regard for practical constraints) “most breakthrough if …” place two votes on the most breakthrough ideas (if a fatal flaw or real world constraint were to be ignored)

17. most likely to succeed most likely to delight most breakthrough if . . .