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May 21 2009. 1. lex Blog. TM. Networking through the Internet It’s not about technology. ‘Get a Life Conference’ Chicago. ‘F/K/A Effective Blogging & Social Media’. Building Blogs for Lawyers. lex Blog. TM. PPT @kevin.lexblog.com. Professional success Personal success. lex Blog.
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May 21 2009 1 lexBlog TM Networking through the InternetIt’s not about technology ‘Get a Life Conference’ Chicago ‘F/K/A Effective Blogging & Social Media’ Building Blogsfor Lawyers
lexBlog TM PPT @kevin.lexblog.com
Professional success Personal success lexBlog 13 TM End Building Blogsfor Lawyers
Google & SEO? Or Word of Mouth? lexBlog 2 TM What is the core of client development? Building Blogsfor Lawyers
Networking Strategic networking Identifying target Clients Prospective clients Referral sources Influencers of these three lexBlog TM 3 How do we generate word of mouth? Building Blogsfor Lawyers
Reporters & Editors Bloggers Conference coordinators 4 lexBlog TM Influencers Building Blogsfor Lawyers
LinkedIn Legal On Ramp JD Supra Del.icio.us YouTube Twitter Flickr Facebook MySpace Martindale-Hubbell & Avvo Bar associations Use of RSS & RSS newsreader lexBlog TM 5 Social media/networking – OMG! Building Blogsfor Lawyers
lexBlog 6 TM Building Blogsfor Lawyers Secret of networking through the net • It’s not about technology and tools • It’s about engagement with your target audience
LinkedIn Blogging Twitter lexBlog TM 7 High ROI networking Building Blogsfor Lawyers
8 lexBlog TM LinkedIn? Building Blogsfor Lawyers
Profile Connections Groups & discussions Answers Firm profile lexBlog TM 9 How do I use LinkedIn? Building Blogsfor Lawyers
Find your target audience Listen to your target audience Engage your target audience Empower your target audience lexBlog 10 TM Blogging – your homebase Building Blogsfor Lawyers
lexBlog TM 11 How do I use Twitter? Building Blogsfor Lawyers • Smartly & strategically • Tactics • Intelligence agent via links • Retweeting to build relationships • Personal interests • Search by topics & locale for target • Mainstream media for PR
Citations Interviews Speaking Incredible Google results Subject Your name Syndication Word of mouth 12 lexBlog TM Results Building Blogsfor Lawyers
Professional success Personal success lexBlog 13 TM End Building Blogsfor Lawyers
lexBlog TM Thanks & for more info or questions: Kevin O’Keefe LexBlog, Inc. 411 First Avenue, Suite 304 Seattle, WA 98104 Tel: 206 340 8204 Cell: 206 321 3627 kevin@lexblog.com Blog: http://kevin.lexblog.com Twitter: http://twitter.com/kevinokeefe Building Blogsfor Lawyers