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Why We Buy by Paco Underhill

Why We Buy by Paco Underhill. Chapters 8-11: Men are From Sears Hardware, Women are From Bloomingdale's. Chapter 8: Shop Like a Man. Move faster through stores Less time “looking” No joy in process of “finding” Dressing room: fit is what matters 65% buy vs. 25% of females

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Why We Buy by Paco Underhill

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  1. Why We Buyby Paco Underhill Chapters 8-11: Men are From Sears Hardware, Women are From Bloomingdale's

  2. Chapter 8: Shop Like a Man • Move faster through stores • Less time “looking” • No joy in process of “finding” • Dressing room: fit is what matters • 65% buy vs. 25% of females • Less attention to price tags • Lists: under 25% (male), “almost all” (female)

  3. Ch. 8, continued • Man’s Impact on Women (Time in Store) • Woman with female friend • Woman with kids • Woman alone • Woman with Man • “day care” center for men??

  4. Chapter 9: What Women Want • Psychological & emotional aspects of shopping • Want “experience” and “environment” • Example: Greeting Cards • Example: Home Depot • Women’s role in workplace impacts shopping—how?

  5. Chapter 10: The Elderly • 2025: 1/5 of Americans will be over 65 • Improved Health & Medical Advances • Vision: Font Size & Color • Navigation

  6. Chapter 11: Kids • If store is unwelcoming to kids, parents will stay away. • Restaurants • Strollers • Meet needs of kids • Products within reach (or childproofed!!) • Entertainment for kids • Zany Brainy • Coloring Books at restaurants

  7. Review • Chapter 8: Men • Chapter 9: Women • Chapter 10: Elderly • Chapter 11: Kids

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