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Underhill Brewery

Underhill Brewery. Grain to Glass & Farm to Table Brad Boggess, CEO Brad@Underhill.com. Local Food. Farmers markets up 33% CSAs up 30% “ L ocal ” claim on menus up 100% Direct to Consumer Farming up 300% Natural cheese segment up 29%

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Underhill Brewery

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  1. Underhill Brewery Grain to Glass & Farm to Table Brad Boggess, CEO Brad@Underhill.com

  2. Local Food • Farmers markets up 33% • CSAs up 30% • “Local” claim on menus up 100% • Direct to Consumer Farming up 300% • Natural cheese segment up 29% • New data from USDA due in May 2014 • Census of Agricultural Statistics on local food • New statistics never gathered until now

  3. Craft Beer

  4. Problem Craft Beer Local Food Breweries Beer Bars Home brewing CSAs Farmer’s Markets “local”

  5. Opportunity Craft Beer Local Food Underhill Farm Brewery

  6. Underhill • A perfect marriage of grain-to-glass and farm-to-table

  7. What is Underhill? “Our mission is to create a unique Farm-to-Table experience through home-made, full-flavored, artisanal ales as well as farmstead goods such as cheese, fruits, and meats.” “Our vision: to be a unique venue where customers can experience fresh craft beer, participate in the brewing experience, and taste what New York Farms have to offer.”

  8. What does Underhill look like? A restaurant and a brewery Beer at the bar Farm Brewery Authentic Beer to go Farm fresh Sandwiches, cheeses, and meats High Quality Beer for Delivery Rustic Modern Local ingredients Transparent Kegs to restaurants 50 to 60 seats

  9. Why will Underhill be successful? • Lower costs No middleman • Tax benefits • No packaging or distribution Multiple revenue streams Pints Growlers to go Kegs Beer deliveries Higher Quality Fresh Never too old Never mishandled

  10. Marketing Strategy Direct marketing Digital presence Promotional events Website Social media Deal of the Day Samples Event hosting Farmers market Brewing competitions Tours and classes Cheese and farm food tasting Getting Customers involved and engaged Creating our own demand Farm Fresh beer and food: something new

  11. What we expect

  12. How to get involved • Owner founded and seeded the company • approximately $20,000 seeded by owner, friends, and family • We would like to raise $200,000 • $200,000 would keep the company afloat until cash flow positive • Interested parties with experience in brewing, the restaurant business, or startups

  13. What else? Future Possibilities & Big Picture

  14. Farm products and agro-tourism

  15. Coffee & Beer

  16. Farm Winery & Distillery

  17. Thank you

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