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ANTHONY PINNAVAIA SHU-SHU-GAH LODGE GREATER NEW YORK COUNCILS apinnavaia@tenmileriver.org

ARE YOU CONNECTED?. MATTHEW HOLLAND EGWA TAWA DEE LODGE ATLANTA AREA COUNCIL marccharman@yahoo.com. ANTHONY PINNAVAIA SHU-SHU-GAH LODGE GREATER NEW YORK COUNCILS apinnavaia@tenmileriver.org. Introductions. Name Lodge Council

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ANTHONY PINNAVAIA SHU-SHU-GAH LODGE GREATER NEW YORK COUNCILS apinnavaia@tenmileriver.org

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  1. ARE YOU CONNECTED? MATTHEW HOLLAND EGWA TAWA DEE LODGE ATLANTA AREA COUNCIL marccharman@yahoo.com ANTHONY PINNAVAIASHU-SHU-GAH LODGEGREATER NEW YORK COUNCILSapinnavaia@tenmileriver.org 2009NOACTRAINING

  2. Introductions • Name • Lodge • Council • What is the biggest communication challenge facing your lodge today? 2009NOACTRAINING

  3. Objectives • Identify the various groups with whom your lodge/chapter regularly communicates • To understand the types of information communicated to those groups • To explore some of today’s communication tools • To identify ways to incorporate technology into your lodge/chapter communication strategy • To identify some considerations for implementation 2009NOACTRAINING

  4. “The single biggest problem in communication is the illusion that it has taken place.” - George Bernard Shaw 2009NOACTRAINING

  5. Effective Communication 2009NOACTRAINING

  6. Audience Who are our lodges trying to communicate with using our communication strategies? 2009NOACTRAINING

  7. Goals What and/or why are we trying to communicate to these people using our communication strategies? 2009NOACTRAINING

  8. Current Methods What methods are your lodges currently implementing to communicate with your members? 2009NOACTRAINING

  9. Preferred Methods How do you communicate with and get information from your friends, colleagues, school, work, and/or other public news sources? 2009NOACTRAINING

  10. Online Networking Communities • “Social Networking” • Connects people • Grouping common interests and relationships • Email messages • Discussion Boards • Mobile Access 2009NOACTRAINING

  11. Online Networking Communities www.facebook.com www.myspace.com www.linkedin.com community.scouting.org www.noacremix.org 2009NOACTRAINING

  12. Blogging • Short for "weblog" • Postings are usually displayed in reverse-chronological order • Provide commentary or news on a particular subject • Readers can leave comments in an interactive format • Very easy to setup 2009NOACTRAINING

  13. Blogging www.wordpress.com www.blogger.com www.typepad.com www.livejournal.com 2009NOACTRAINING

  14. Microblogging • Same concept as blog • Entries are typically shorter (under 140 characters) • Popular on web-based mobile devices • “What are you doing?” • “What’s on your mind?” 2009NOACTRAINING

  15. Microblogging FacebookStatus Updates 2009NOACTRAINING

  16. Podcasting • A series of digital computer files • Usually digital audio or video • Released periodically and made available for download by web syndication • “Podcatchers” can automatically identify and retrieve new files in a given series when they are made available 2009NOACTRAINING

  17. Podcasting http://www.apple.com/itunes/ http://audacity.sourceforge.net/ 2009NOACTRAINING

  18. Internet Telephony • Using the Internet to make phones calls • a.k.a. Voice over IP (VoIP) • Usually free and/or unlimited calls local and long distance • Chat, Voice and Video Conferencing capabilities 2009NOACTRAINING

  19. Internet Telephony 2009NOACTRAINING

  20. Really Simple Syndication (RSS) • A family of web feed formats used to publish frequently updated content • Subscribe to a site’s news feed • When new stories are added to that site, updates are sent with either the full article or summarized text and a link to the website 2009NOACTRAINING

  21. Really Simple Syndication (RSS) Mozilla Firefox Microsoft Internet Explorer Apple Safari 2009NOACTRAINING

  22. RSS Feeds 2009NOACTRAINING

  23. RSS Feeds 2009NOACTRAINING

  24. RSS Feeds 2009NOACTRAINING

  25. Document Collaboration • Allows users to create and edit documents online • Real-time collaboration • Keeps track of versions and revisions • RSS feeds can be setup to alert users when changes are made • Completed files can be converted and emailed out to users 2009NOACTRAINING

  26. SMS Messaging 2009NOACTRAINING

  27. Breakout Discussions • How can your group’s technology be used in your lodge’s communication strategy? • How can we reach the different audiences? • How can these technologies be used to deliver the varied messages we are looking to deliver? 2009NOACTRAINING

  28. Some thoughts on implementation • Keep in mind the BSA guidelines on authoring and publishing content for official BSA websites. • Web 2.0 technologies are interactive by their very nature. Moderation is key. • These technologies are not going to cater to every member of your lodge. 2009NOACTRAINING

  29. Robert Mazzuca 2009NOACTRAINING

  30. Review Hopefully we know a little more about: • The various groups and messages communicated to and by your lodge • Some of today’s Web 2.0 technologies • Ideas for implementation of these technologies • Some considerations for implementation 2009NOACTRAINING

  31. ARE YOU CONNECTED? MATT HOLLAND EGWA TAWA DEE LODGE ATLANTA AREA COUNCIL marccharman@yahoo.com ANTHONY PINNAVAIASHU-SHU-GAH LODGEGREATER NEW YORK COUNCILSapinnavaia@tenmileriver.org 2009NOACTRAINING

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