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Introduction to Marketing

Due This Week: Chapter 5 Vocab & Review Due Friday Chapter 5 Test Friday. Week October 20, 2014 – October 24, 2014. Introduction to Marketing.

arthur-dickson
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Introduction to Marketing

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  1. Due This Week: • Chapter 5 Vocab & Review Due Friday • Chapter 5 Test Friday Week October 20, 2014 – October 24, 2014 Introduction to Marketing DECA NEWS:Get your permission form for Wizards game! Sign up for Competition! Need Community Service? Sign up to help at NARFE Family Day – Nov 8 – 11am-4pm @ KG Citizens Center.

  2. Early Work: What are the Seven P’s of Marketing – the Marketing Mix? • Today’s Objective: Explain the Concept of Branding • Activities • Vocabulary - & Review – page 141-142, #1-25 – due Friday • Chapter 5 – Market Your Business - Introduction • Section 5.1 – Develop the Marketing Plan – notes & PP • SMART Goals (pg 19)– Short-, Medium-, & Long-term for your business – complete these as part of your project in class • Homework: Read Chapter 5 ☞Point of the Day: Marketing Concept – Determine the Need! I’m Wrong. Monday, October 20, 2014 Magical MondayManners Moment

  3. I’m Sorry. • Early Work: What is a Marketing Plan? • Today’s Objective: Explain the Concept of Branding • Activities • Vocabulary - & Review – page 141-142, #1-25 – due Friday • Answer the Questions to develop your business’s Marketing Plan – Page 124-125 • Section 5.2 – The Marketing Mix – Product – Notes & PP • How will you identify your product? • How will you position your product? • Homework: Finish SMART Goals & Viewing/Listening ☞Point of the Day: Marketing Mix = 7P’s Tuesday, October 21, 2014 Tough Tuesday – Name that Company

  4. Early Work: What is Branding? • Today’s Objective: Explain the Concept of Branding • Activities • Vocabulary - & Review – page 141-142, #1-25 – due Friday • Section 5.3 – The Marketing Mix – Price – Notes & PP • What are your pricing objectives • How will you determine the price for your product/service? • Complete Business Marketing Plan • Breakeven Point – Page 139 – read/review/try it out • Read magazine – write a review of 4 articles, turn in • Homework: Read Chapter 5 & Work on BYBPP ☞Point of the Day: A Marketing Plan defines your market, identifies customers & competition. You can have it. Wednesday, October 22, 2014 Work Wear Wednesday & Role Play Day!

  5. I believe in you! • Early Work: Newspaper Day – The Free Lance Star What are the five pricing objectives? • Today’s Objective: Explain the Concept of Branding • Activities • Vocabulary - & Review – page 141-142, #1-25 – check off • BYBPP – Pass out sheet, review, continue to work on this • Your Business’s Marketing Goals – complete by tomorrow • Your Business’s Marketing Plan – complete by tomorrow • COW in the room – MOOOO! • Homework: Study for Test on Chapter 5 ☞Point of the Day: Product Mix – all the different products and service a business sells. Thursday, October 23, 2014 Throw Back Thursday – Share a Weird Fact today!

  6. Early Work: What is Return on Investment (ROI)? • Today’s Objective: Explain the Concept of Branding • Activities • Turn in Marketing Plan & Marketing Goals • Chapter 5 Test Today • Journal – “My Favorite P of the Marketing Mix” • Homework: Work on BYBPP ☞Point of the Day: Prices may be based on demand, cost or competition. I’m proud of you! Friday, October 24, 2014 Foxes Friday - The Week’s Wrap-Up & Good News!

  7. Vocabulary & Review Due THURSDAY TEST on Friday! Vocabulary • Marketing • Marketing Concept • Marketing Mix • Marketing Strategy • Marketing Plan • Product Mix • Features • Branding • Positioning • Return on Investment • Market Share • Demand Based Pricing • Cost Based Pricing • Competition Base Pricing • Time Based Pricing • Bundling • Psychological Pricing • Discount Pricing Review Page 141-142, #1-25 – DUE THURSDAY!

  8. Explain the Concept of Branding • Identify components of the Marketing Mix • Product • Place • Price • Promotion • People • Process • Physical Environment CTE Competencies Linked to SOLs Objectives for the week – TSWBAT:

  9. Making it Real – Your weekly Activity The Seven Ps of Marketing are all about the customer and what your business – through its offering of needed and desired products and services - can do for them

  10. R-E-S-P-E-C-T EVERYTHING!!! • Your supplies – bring your stuff every-day! Bring your book every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day! • Place all bags on floor under your table! Cell phones in bag! • Wait for Teacher instruction before beginning activity! • Passes out of Class - No Exit First 10/Last 10 • One person out of room at a time • Pass Board– USE IT! • Keep it short! • Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you. • No talking while Teacher or others have the floor. • Watch your language and mind your manners, please. • All School Rules will be followed without question. Classroom Proceduresthings you have to do!

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