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Introduction to Marketing

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Introduction to Marketing

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  1. Introduction to Marketing www.toputop.com

  2. Marketing: Marketing is analyzing and satisfying consumer needs. A strategically planning and executing of a set of objectives to bring buyers and sellers together so that a sale can take place. 3M's are Money, Management, and Marketing In the 3 M's of Business model Marketing play a key role. www.toputop.com

  3. The 4 P's of Marketing are Buying and Selling of and exchange of goods for an agreed amount. Marketing is the promotion of products or service especially advertising and branding. • Product • Price • Place • Promotion www.toputop.com

  4. Marketing can be classified as 3C model also • Customer • Company • Competitor 3 conceptions of marketing are • Production concept • Selling concept • Marketing concept www.toputop.com

  5. Short Term Factors in Marketing System are • Product • Place • Price • Promotion Long Term Factors in Marketing System are • Technological • Legal • Cultural • Economic www.toputop.com

  6. Different Components of a Marketing Plan: • Market Research/Analysis • 2. Marketing Objectives/Goals • 3. Marketing Mix/Strategy • 4. Marketing Budget • 5. Market Monitoring and Evaluating • 6. Plan Check List www.toputop.com

  7. Types of Marketing: • Internet Marketing • Offline Marketing • Word of Mouth Marketing • Guerilla Marketing • Print Advertising • Direct Mail • TV and Radio • Network Marketing • Services Marketing • Evangelism Marketing • Relationship Marketing • Experiential Marketing • Mobile Marketing www.toputop.com

  8. New Media marketing types: • Internet • Mobile phones • IPODS • PDAS Types of Market Research: Exploratory Research: Better understanding of the problem dimensions. Descriptive Research: General understanding of the marketing problem Causal Research: Used to identify cause-and-effect relationship. www.toputop.com

  9. Top Marketing Rules: • Rules are Meant to be Broken if needed • Marketing Must Result in Sales and growth • Be unique • Keep a deadline www.toputop.com

  10. Introduction to Marketing www.toputop.com

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