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Tobacco Control and the Regulatory Process in Canada

Explore key statistics on tobacco use in Canada, regulatory processes, industry insights, and the national strategy for tobacco control. Learn about the prevalence of smoking, industry market shares, anti-tobacco advertising, proposed regulations, health warning messages, and the regulatory process timeline.

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Tobacco Control and the Regulatory Process in Canada

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  1. Tobacco Control and the Regulatory Process in Canada May 25, 2000 Sao Paolo, Brazil

  2. Tobacco Use in Canada • 25% of Canadians aged 15 and older smoke • just over 6 million people • Prevalence declining: 31% in 1991 / 29% in 1996 • youth (15 to 19) smoking is rising • 21% in 1990 / 28% in 1999 • Province of Quebec highest rate among youth - 38% while British Columbia is lowest at 25%

  3. Tobacco Use in Canada (cont’d) • Over 50% of current smokers has first cigarette over 20 years ago • Currently 26% of Canadians are former smokers • 83% of current smokers are “daily smokers” • 66% of youth who smoke are “daily smokers” • 92% of seniors who smoke are “daily smokers”

  4. Tobacco Use in Canada (cont’d) • 1.4% of current smokers have been smoking for a year or less • that is, 84,000 Canadians started to smoke in 1999 • but, 387,000 Canadians quit in 1999 • Among Canadian youth who smoke: • 35% had first cigarette before age 12 • 80% had tried smoking by age 14 • Among Canadian youth: • 28% currently smoke • 20% are past experimenters (fewer than 100 cigarettes in lifetime) • 46% have never smoked

  5. Tobacco Use in Canada (cont’d) • Dependence grows between youth and early adult years • Among males: • 64% of youth who smoke are daily smokers • 77% of early adults who smoke are daily smokers • Among females: • 67% of youth who smoke are daily smokers • 82% of early adults who smoke are daily smokers • What it would take to quit: • 20% of current smokers don’t know • 11% say that illness or a fatal disease would get them to quit • 11% say that nothing would get them to quit

  6. The Tobacco Industry in Canada • 99% of Canadian tobacco industry - 3 multinational companies • Imperial Tobacco - 69% • DuMaurier - 31% • Players - 28.6% • Matinee - 6.6% • Rothmans Benson and Hedges - 18.5% • Craven A - 4.8% • Rothmans - 4.8% • Benson & Hedges - 3.1% • JTI-Macdonald - 12.5% • Export A - 11.3%

  7. The Tobacco Industry in Canada (cont’d) • Two main tobacco products - 97% of market: • manufactured cigarettes • fine-cut tobacco (roll-your-own) • Imports and Exports • less than 1% of Canadian domestic production imported - 1.75 million cartons annually • 4-8 million cartons annually exported to US

  8. Tobacco Control:National Strategy • $20 million spent on tobacco control programs in 1999/2000 • Goals of National Strategy: • Prevent • Persuade and help • Protect • Educate • Bureau of Tobacco Control • Regulations and Compliance • Public Education • Policy Development, Coordination and International Activities • Research and Monitoring

  9. Tobacco Control:Anti-tobacco advertising in Canada • Series of anti-tobacco advertisements launched in June 1999 • Designed to inform Canadians about marketing strategies of the tobacco industry and the effects that the industry’s products have on the health of Canadians • Television advertisements: • Poisons • Debi • Olivier • Conscience

  10. New Proposed Regulations • Tobacco Reporting • Toxic Emissions and Ingredients • Sales Data • Research Information • Tobacco Products Information • Health Warning Messages • Health Information Messages • Toxic Emissions / Constituents • Slide-flap • Attribution

  11. The Health Warning Messages • Proposed regulations will require a health warning message that will occupy 50% of the principal display surface. • 16 messages designed for cigarettes • 4 messages designed specifically for cigars, and pipe tobacco • 4 text-only messages designed for bidis • 4 text-only messages for smokeless tobacco • 4 text-only messages for nasal snuff

  12. Health Information Messages • 16 health information messages created • option for display on slider or on a leaflet • soft-packs exempted - not technically feasible

  13. Fact Sheets • All the health warning messages and the health information messages have been legally and scientifically approved and referenced

  14. Studies • Studies addressed the following specific issues: • Size of message • Use of graphic • Use of colour • Legibility and Visual Effectiveness • Slider versus insert for health information

  15. The Regulatory Process • March 29, 1997 - Tobacco (Labelling and Reporting) Regulations • June 10, 1998 - newsletter on proposed new Reporting Regulations • January 18, 1999 - Consultation document - Proposed new Labelling Regulations • October 1999 to February 2000 - Business Impact Test • January 22, 2000 - Notice of Intent (Canada Gazette) • March 29, 2000 - Special Committee of Council • April 1, 2000 - Pre-published in Canada Gazette, Part I • May 12, 2000 - Tabled in House of Commons • May 16-18 - Standing Committee on Health

  16. Next Steps - what’s left? • House of Commons • return to Special Committee of Council • Publish approved new regulations in Canada Gazette Part II

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