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At times domain migration can be a tough task. Even with a good transfer speed, there are possibilities of downtime during this process. Along with all the crucial aspects of domain migration there is an SEO aspect as well, that has to be taken into consideration. This factor is as important as the website hosting platform that you select. As various tasks are performed during the domain transfer process, the online reputation that you have built over time might get hampered. In case that happens, it will be hard for the search engines to locate, crawl and index your website and furthermore, this will have a negative effect on the keyword rankings and the organic traffic as well.
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DomainMigrationWith EnsuringSEOEfficiency – An Insight!
DomainMigration Criticaltasksareperformedduringdomainmigration. Thusyouneedto: MonitorCrawlingofwebsite MonitorIndexingofwebsite MonitorEffectsofKeywords
PlanAndOrganize BeforeExecution Createasitemapthatoutlinesthe websitepages. Getthedetailsofyourkeyword rankingsandtrafficinformation. Makealistoftheinternaland externallinkstoyourwebsitepages citingaspectslikedomainauthority, sourceandanchortext.
Execution Nextstepistostartthe implementation. Blockyournewdomainfrombeing crawled. Checkonthefactorslike: links,URLs andcontent
Monitor Keepatrackontherankingsandmonitorthe organictrafficofthenewdomain. Determinethenewkeywordsthataredriving traffictoyourwebsiteandthekeywordsthat don’twork Comparethisinformationwiththeinformation youhadcollectedearlierabouttheolddomain. Thiswillenableyoutodeterminetheaspects thatyouneedtoworkonfordrivingtrafficto yournewdomain.
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