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Presented By: Johnny Chau, Katherine Leung, Sona Lim, Jayann Raguini, Eric Woo, Tiffany Wu

Presented By: Johnny Chau, Katherine Leung, Sona Lim, Jayann Raguini, Eric Woo, Tiffany Wu. Background. Current campus Web email is limited Seek an alternative email option for students Provide additional features and applications. Charge to the DHC Team. Survey students

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Presented By: Johnny Chau, Katherine Leung, Sona Lim, Jayann Raguini, Eric Woo, Tiffany Wu

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  1. Presented By: Johnny Chau, Katherine Leung, Sona Lim, Jayann Raguini, Eric Woo, Tiffany Wu

  2. Background • Current campus Web email is limited • Seek an alternative email option for students • Provide additional features and applications

  3. Charge to the DHC Team • Survey students • Present a plan for introduction and promotion • Simplify transition from Geckomail

  4. Gmail Pilot • Winter Break 2008 • 3,000 randomly selected students invited to participate • 306 students participants • Studied impact and implications for UC Davis • Evaluated

  5. Experiment Test Cases

  6. Facebook

  7. The Aggie

  8. Flyer

  9. Survey Students • Face Question • Have you recently heard about the optional Gmail service that UC Davis will implement? • Branch Question • How?

  10. Page Viewsgmail.ucdavis.edu

  11. n = 5046

  12. n = 1133

  13. n = 1121

  14. Findings • Increase duration of promotion • Coordinate timing of survey

  15. Recommendations Facebook: • Video/Pictures • Students Q&A • Post items • Message members*

  16. Recommendations The California Aggie • Front page article* • Ads*

  17. Recommendations Fliers • Catchy slogan • Incorporate Gmail theme: color schemes • Distribution • Key information

  18. Sponsors: Roger Ashton Gaston DeFerrari Babette Schmitt Caren Weintraub Also: Stephen Cheung Kathy Davis Nate Delaney-Busch Carrie Devine Jacquelyn Flatt Ann Orel Thank You

  19. Questions?

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