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What is Digital Marketing? Elements and Scope.

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

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What is Digital Marketing? Elements and Scope.

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  1. DIGITAL MARKETING Elements and Scope of Digital Marketing

  2. KEY INDEX • What is Digital Marketing ? • Why use Digital Marketing ? • What is SEO ? • What is PPC ? • What is SOCIAL MEDIA MARKETING ? • What is EMAIL MARKETING ? • What is AFFILIATES MARKETING ? • Online Earning SCOPE OF DIGITAL MARKETING ?

  3. DIGITAL MARKETING…….. Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

  4. WHY USE DIGITAL MARKETING ? TRADITIONAL MARKETING V/SDIGITAL MARKETING • AREA LIMITATION • NO SPECIFIC TARGETING • HIGH COST OR EXPENSIVE • NO GUARANTEED RETURN OF INVESTMENT • GLOBAL REACH • LOWER COST • IMPROVE CONVERSION RATE • TRACKABLE MEASUREMENT • MORE……...

  5. WHAT IS SEO ? It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Types of SEO • On page optimization • Off page optimization

  6. ORGANIC RESULT

  7. GOOGLE AdWord/PPC PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. • YOUTUBE ADS • SEARCH ENGINE ADS

  8. SOCIAL MEDIA MARKETING Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. • FACEBOOK • TWITTER • INSTAGRAM • SNAPCHAT

  9. EMAIL MARKETING Email marketing is the act of sending a commercial message, typically to a group of people, using email. Advantages :- • Reach global audience • Low cost • Easy to share • Deliver target massage • Instant impact

  10. AFFILIATES MARKETING Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. • AMAZON ASSOCIATES • FLIPKART AFFILIATES • SNAPDEAL AFFILIATES • INDIAMART AFFILIATES

  11. BLOG CREATION’S Blog marketing is any process that publicises or advertises a website, business, brand or service via the medium of blogs. This includes, but is not limited to marketing via ads placed on blogs, recommendations and reviews by the blogger, promotion via entries on third party blogs and cross-syndication of information across multiple blogs. • BLOGGER • WORDPRESS

  12. SCOPE OF DIGITAL MARKETING Digital Marketing industry is booming not just in India but all parts of the world. The year 2016 took the industry by surprise with over 1.5 lakh job opportunities in the Digital Marketing domain. Well, the following was a bigger surprise when only the first quarter of 2017 marked for 8 lakh job opportunities. The surveys conducted by several forums have predicted this number to grow with Digitalisation in the nation. Our Prime Minister has been actively promoting the idea of Digital India. PM Modi’s digital India campaign gained massive popularity. The initiative of Government of India is aimed at providing easy services to its natives.

  13. THANK YOU Any Questions? You can find us at… ARVS IT Solutions Pvt. Ltd. D-59, Sec-63, Noida, Uttar Pradesh, 201301 www.arvs.in info@arvs.in +91-0120-4697943

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