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Theories of Communication Week 5 – Sound Recording and Radio

Theories of Communication Week 5 – Sound Recording and Radio. MMC110 Instructed by Hillarie Zimmermann. Today’s Class. Guest Lecturer – Ron McFadyen Student presentation Chapter 3 & 4 - review Review homework. Student Presentation. Chapter 3 - Review. Canadian content (Cancon)

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Theories of Communication Week 5 – Sound Recording and Radio

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  1. Theories of CommunicationWeek 5 – Sound Recording and Radio MMC110 Instructed by Hillarie Zimmermann

  2. Today’s Class • Guest Lecturer – Ron McFadyen • Student presentation • Chapter 3 & 4 - review • Review homework

  3. Student Presentation

  4. Chapter 3 - Review Canadian content (Cancon) • Required by CRTC • Since 1998: • English language radio must play 35% Cancon throughout day. • Quebec stations must play 65% Cancon

  5. To be categorized as Cancon, a song must generally fulfill two of the following four categories: • Music: The music must be written by a Canadian. • Artist: The music or lyrics must be principally performed by a Canadian artist. • Produced/Performed: The recording must have been either produced in Canada or performed and broadcast live in Canada. • Lyrics: The lyrics must be written by a Canadian.

  6. Why the requirement for CANCON? Promotes Canadian culture. Helps to strengthen the Canadian music industry. What do you think about this?

  7. Streaming Crisis • Check out “The Myth of Free Music” on the Canadian Recording Industry Association website. • www.cria.ca What are your thoughts?

  8. Social Issues and Music • Objectionable lyrics are an issue today and have always been an issue. • Read lyrics for two songs. • Visit the Canadian Broadcast Standards Council website (www.cbsc.ca) and using their code of ethics/violence code determine if they can be played on the radio during the day. • Review results of the hearings.

  9. Discussion Paper #1Due October 15th • Choose a topic related to the course. • Develop a thesis statement: • Your thesis statement should be specific. • Covers the main idea that you will be writing about in your paper. • Identifies what you are trying to prove, demonstrate, or convince your reader of. • Generally appears at the end of the first paragraph of the paper. • Conduct further research on the topic. • Discuss your thesis statement and further research in a two-page paper. • Reference your sources.

  10. Final Points • The impact of music is huge. Consider this recent song: http://www.youtube.com/watch?v=pO1EmsKB_fI • Changes in technology are impacting the sound recording industry and radio. • These forms of mass media are having to adapt to their changing listener needs to stem the decline in listenership.

  11. Homework • Pre-read Chapters 5 & 6 for next class • Comment on the blog • Guest lecturer (Chris McNutt – speaking about community television) is coming to our next class! Please be on time. • Discussion Paper #1 due on October 15th.

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