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The Seven Levels of Captions… and how to write them the right way!

The Seven Levels of Captions… and how to write them the right way!. Level 1. Gag captions Please stop writing them. Why?. Because they hurt people’s feelings. Why?. Because you might be sued!. Level 2. No captions at all!. Level 3. States the obvious

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The Seven Levels of Captions… and how to write them the right way!

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  1. The Seven Levels of Captions…and how to write them the right way!

  2. Level 1 • Gag captions • Please stop writing them

  3. Why? • Because they hurt people’s feelings

  4. Why? • Because you might be sued!

  5. Level 2 • No captions at all!

  6. Level 3 • States the obvious • Assumes the reader is… STUPID!

  7. Typical Level 3 Joe runs with the football.

  8. Level 4 • A complete sentence that tells the reader the following…

  9. Who (the people) • What (the verb and what happened) • When (time and date) • Where (location) • Possibly Why and How(only if needed)

  10. Typical Level 4 Who: Tailback Daryll Clift

  11. Typical Level 4 What: Sprinting & gained 30 yards

  12. Typical Level 4 When: 3rd quarter of Ashland game

  13. Typical Level 4 Where: Up the middle of the field

  14. Typical Level 4 Actual Caption Tailback Daryll Clift sprints up the middle for a 30-yard gainer in the Ashland Game.

  15. Level 5 • Two complete sentences • The first sentence is a level four caption. • The second sentence tells the reader something that relates to the photo but that can not be found anywhere else on the double page spread. • Let’s try a few…

  16. Level 5cont… Tailback Daryll Clift sprints up the middle for a 30-yard gainer in the Ashland Game. Clift’s girlfriend was Lamonica Jones, the head cheerleader.

  17. Level 5cont… Tailback Daryll Clift sprints up the middle for a 30-yard gainer in the Ashland Game. Clift was later named valedictorian of his senior class.

  18. Level 5cont… Tailback Daryll Clift sprints up the middle for a 30-yard gainer in the Ashland Game. The Comets went on to beat the Grizzlies 35-12.

  19. Level 5cont… Tailback Daryll Clift sprints up the middle for a 30-yard gainer in the Ashland Game. Clift went on to run for more than 350 yards in this game, a new So. Oregon Conference record.

  20. Level 6 • A level four or five caption with a small kicker headline just above it. • The kicker should never be more than one line or three words. • Summarizes the caption. • In larger or different typeface.

  21. Level 6 cont… Record Breaker Tailback Daryll Clift sprints up the middle for a 30-yard gainer in the Ashland Game. Clift went on to run for more than 350 yards in this game, a new So. Oregon Conference record.

  22. Level 7 • Just like National Geographic magazine… With or without a kicker headline, a level seven caption is a complete paragraph or more about the photo.

  23. Level 7cont… • Currently very trendy in some sections where traditional body copy may be boring.

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