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by Brian Ekdale , Kang Namkoong and Timothy K.F.Fung

“Why blog? (then and now): exploring the motivations for blogging by popular American political bloggers”. by Brian Ekdale , Kang Namkoong and Timothy K.F.Fung. What is a blog?.

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by Brian Ekdale , Kang Namkoong and Timothy K.F.Fung

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  1. “Why blog? (then and now): exploring the motivations for blogging by popular American political bloggers” by Brian Ekdale, Kang Namkoong and Timothy K.F.Fung

  2. What is a blog? “There is no clear consensus among scholars, media professionals and blog users about the definition of the word ‘blog’ (Baumer et al., 2008; boyd, 2006).

  3. Political blogs and their bloggers • 11 September 2001 – terrorists attacks in USA • 2004 USA presidential campaign

  4. Survey • 66 top American political bloggers participated • Motivations for blogging were analysed and examined • What are the relations to participants’ online

  5. Results for current motivations From highest to lowest: • ‘to provide an alternative perspective to the mainstream media’ • ‘to inform people about the most relevant information on topics of interest’ • ‘to influence public opinion’

  6. What drives political bloggers? • Extrinsic motivations – connecting with people • Intrinsic motivations – expressing feelings • Behaviours • Intentions • Emotions

  7. Political blogging as a new form of journalism • Straight news reporting • Instant conversation, debates • Formation of opinions • Reliance and credibility http://www.youtube.com/watch?v=UjROiiTSjLo&feature=youtube_gdata_player

  8. WikiLeaks • “An important new platform for information access” • “Access to information is less important, politically, than access to conversation” (Sarah Joseph, “Social media, political change, and human rights)

  9. Paid political blogging.Wrong or right? http://www.youtube.com/watch?v=GBZHo6J7G8s&feature=youtube_gdata_player

  10. Political bloggers • www.esquire.com • Independent political bloggers – www.independentblogdirectory.blogspot.com • www.politicosphere.net • www.plainblogaboutpolitics.blogspot.com

  11. HAPPY BLOGGING!!!

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