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Entrepreneurial Pursuit: Reposition for Advantage

Entrepreneurial Pursuit: Reposition for Advantage. An Educational Opportunity Informed by Advertising and Media . Current Entrepreneurial Practice. Millennial Mindset Under Armour Panera Bread. Words, Ideas, Story. Etymology and politics – Redskins, Bully for you, Rush NPR - Capitalism.

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Entrepreneurial Pursuit: Reposition for Advantage

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  1. Entrepreneurial Pursuit: Reposition for Advantage An Educational Opportunity Informed by Advertising and Media

  2. Current Entrepreneurial Practice • Millennial Mindset • Under Armour • Panera Bread

  3. Words, Ideas, Story • Etymology and politics – Redskins, Bully for you, Rush • NPR - Capitalism

  4. Problem as opportunity • Fact • Value • Policy

  5. Strategy • The Richards Group • Firestone and Ford • Motel 6

  6. 3 Kinds of Story • Reveal how things work - • Describe the way things are - • What to do about them – This is where entrepreneurial pursuit can make an impact

  7. Attractive Entrepreneurism • Food – repurposed to feed the hungry • Wood – salvaged for sustainable practice • Water – the original source of American power, green, pure

  8. Working with the Media • Agenda setting – • Feeding frenzy – • Cultivation -

  9. Cross-Disciplinary Projects • Who is this man? - ACM • The misnomer – TFT • Non-Profit partnership- DWTAS

  10. Education Enlightened by Faith • Malcolm Gladwell • Parables • Biblical Mandate

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