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World of warcraft

World of warcraft. By Jack Deakin. Introduction .

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World of warcraft

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  1. World of warcraft By Jack Deakin

  2. Introduction World Of Warcraft is a MMORPG developed and published by popular gaming company Blizzard Entertainment, It mainly is aimed at 14-25 year old males and is played by over 10 million people yearly. Blizzard have tried to appeal to their target audience by doing extensive research that would determine which television channels that they would advertise on. The game is a series of quests in which you go on the get the best equipment for your character to become a better player and eventually become the best in the world. 

  3. Sales Figures World of Warcraft makes a huge amount of money in revenue, Its making 1.4 billion in subscriptions alone.

  4. Main Competitors There are a vast amount of MMORPG’s out on the internet but World Of Warcraft is seen as the main one throughout the world and is the most popular through the entire world. There are two worthy competitors to World of Warcraft and they are Guild Wars 2 and League of Legends. These two games have always been closely related to World of Warcraft for their fantasy genre and vast range of enemies. Currently World of Warcraft is considered to be the best out there but theses two are slowly creeping up of World Of Warcraft

  5. Marketing Stratergies When the game is first realized, it’s free to play. People could the game for free. After some time, when the gamers are really addicted to the game, then subscription fee begin to apply. Even now, since the game has already earned its reputation, it’s still free to play for the first 2 weeks. Whenever an expansion for the game is released, Blizzard Entertainment, the creator of the game, will still send invitations to players to try out the beta version for free, before they start charging. The game has created loyalty in every player, when a new expansion is release, Blizzard does not have to do much to advertise, because all its players seems to be waiting and begging for the expansion to be released. All Blizzard needs to do is to post the trailer of the new expansion, and its players will automatically start spreading the news and the trailer. It is really easy for Blizzard to promote their game when have such a big population of loyal gamers.

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