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Insightful Approach: Introduction to Qualitative Research

Explore the essence of qualitative research with Dr. Michael Agnew from the MacPherson Institute. Discover how qualitative research seeks to understand research problems from an emic perspective, and obtain culturally specific information about different populations. Learn about the distinctions between qualitative and quantitative research methods in terms of analytical objectives, types of questions, forms of data, and study design flexibility. Understand the value of qualitative research in providing rich textual descriptions of people's experiences and uncovering intangible factors like social norms and gender roles. Discover the common data collection methods in qualitative research, including participant observation, interviews, and focus groups.

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Insightful Approach: Introduction to Qualitative Research

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  1. Introduction to Qualitative Research Dr. Michael Agnew, MacPherson Institute

  2. What is qualitative research? • Qualitative research seeks to: • Understand a given research problem or topic from the emic perspective • Obtain culturally specific information about particular populations

  3. What is qualitative research? • Though they have some broad similarities, quantitative and qualitative research methods differ in their… • analytical objectives • the types of questions they pose • the forms of data they produce • and the degree of flexibility built into the study design

  4. What can we learn from qualitative research? • Value of qualitative research in its ability to provide complex textual descriptions of how people experience research topic • Effective in identifying intangible factors, such as social norms, gender roles, ethnicity and religion, that may influence research subjects’ perspectives • Bring a level of nuance to what are often complex social realities

  5. Qualitative data collection methods • The three most common data collection methods in qualitative research are: • Participant Observation: ideal for collecting data on behaviour/phenomena in their usual contexts • Interviews: optimal for collecting data on personal histories, perspectives, and experiences • Focus Groups: effective in eliciting data on the perspectives of a group, generating broad overviews about a shared concern or experience

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