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MARK ETING

MARK ETING. FOR-PROFIT VS NON-PROFIT. JESSI RAWLINS – COMMS 1500. “The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side .” -Hunter S. Thompson.

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MARK ETING

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  1. MARKETING FOR-PROFIT VS NON-PROFIT JESSI RAWLINS – COMMS 1500

  2. “The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side.” -Hunter S. Thompson

  3. Every man must decide whether he will walk in the creative light of altruism or the darkness of destructive selfishness. This is the judgment. Life’s persistent and most urgent question is “What are you doing for others?” -Martin Luther King Jr.

  4. COMMUNICATION FOR-PROFIT NON-PROFIT STRIVE TO REACH THE HIGHEST POINT OF AUTHORITY POSSIBLE IN PERSON IN PREFFERRED EXTREMELY IMPORTANT FOR ALL TERMS TO BE POLITICALLY CORRECT PERSUASION IS KEY LEVERAGE IS KEY PARTNER WITH ANYONE AND EVERYONE THAT SHARES A COMMON INTEREST WITH YOU • COMMUNICATE ACCORDING TO YOUR NOTCH ON THE TOTEM POLE • E-MAIL IS PREFERRED • “SPEAK WHEN SPOKEN TO” • INTIMIDATE OR BE INTIMIDATED – BOTH CAN BE STRATEGICALLY BENEFICIAL • PARTNER ONLY WITH THOSE THAT INCREASE YOUR PROFIT OR DECREASE YOUR RISK

  5. ADVERTISING COSTS FOR-PROFIT NON-PROFIT SOCIAL MEDIA 1500.00 WEBSITE ADS 2000.00 RADIO (:30 SPOTS) 2500.00 CITY WEEKLY 750.00 STREET TEAM 500.00 TELEVISION 5000.00 SOCIAL MEDIA FREE WEBSITE ADS FREE RADIO (:30 SPOTS) PSA - FREE COMMUNITY NEWSPAPER 250.00 BANNERS & FLYERS 200.00 ANNUAL REPORT 6000.00 COMMUNITY GIVEAWAYS 6000.00 NEWSPAPER ARTICLE FREE

  6. GRASSROOTS MARKETING FOR-PROFIT NON-PROFIT FLYERS COMMUNITY EVENTS BANNERS COMMUNITY COUNCILS CITY COUNCIL LOCAL NETWORKING • FLYERS • POSTERS • LOCAL CELEBRITY SOCIAL MEDIA CAMPAIGNS • DIY LEGAL GRAFFITTI

  7. MASS MARKETING FOR-PROFIT NON-PROFIT FEATURES ON CITY/STATE WEBSITES NON-PROFIT CONVENTIONS TWITTER FACEBOOK MASS MAILINGS “PARENT” ORGANIZATION EVENT SPONSORS • RADIO • TELEVISION • EVENT WEBSITES • SOCIAL MEDIA – PAID ADS • NEWSPAPER • MAGAZINES

  8. THE NON-PROFIT AUDIENCE WHAT’S IN IT FOR THEM? • Warm, fuzzy feelings • Tax write-offs • CRA requirement fulfillment • Favorable light in a community • Publicity • Political favor • Community service fulfillment • Looks good on a resume • Give back to your community • Help those in need

  9. THE FOR-PROFIT AUDIENCE WHAT’S IN IT FOR THEM? • Prizes • Memorabilia • Special access • Be the guy that knows the guy • Cash prizes • Networking

  10. WHICH TYPE OF ORGANIZATION SUITS YOU BEST? FOR-PROFIT NON-PROFIT Experience more grass roots marketing Community engagement Non-monetary benefits Political networking • More Money • Assigned Rank • Corporate guidelines • Catering to company authority

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