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Growing the Weather Market with Benchmark Industry Indices

Growing the Weather Market with Benchmark Industry Indices. STORM EXCHANGE, INC. Storm Exchange is…. Data solutions: industry specific, proprietary weather-indexes Analytic solutions: technology to correlate corporate profit to weather Risk management solutions:

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Growing the Weather Market with Benchmark Industry Indices

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  1. Growing the Weather Market with Benchmark Industry Indices STORM EXCHANGE, INC.

  2. Storm Exchange is… • Data solutions: industry specific, proprietary weather-indexes • Analytic solutions: technology to correlate corporate profit to weather • Risk management solutions: • risk transfer: price and execute weather-indexed OTC derivative contracts • risk mitigation: optimize operations and alert customers • WeatherProtected® consumer programs: • customer rebate programs to drive demand, increase sales and build brand value. The next frontier for marketers.

  3. Sales & Marketing Strategy Channel Distribution • Marsh & McLennan Companies –targeting14,000 of 240,000 customers by industry worldwide • McGraw-Hill Companies – Aviation, Construction, Energy and… Standard & Poor’s • Others: • Branded Networks • Commercial banks • Investment Banks • Multi-brand clients

  4. Strategy Educate, Correlate, Transact then Replicate, Replicate….

  5. 2007: Timing is Everything Construction “…until there is a sustained break in the current weather patterns, there is uncertainty surrounding the volume outlook for the quarter.” Martin Marietta Materials, Inc. (NYSE: MLM) Q1 2007 Earnings Report Retail “erratic weather across the United States negatively affected our spring selling season” Home Depot (NYSE: HD) Q1 2007 Earnings Conference Call Travel “…a significant number of weather related events impacted the Company's first quarter results “ American Airlines (NYSE: AMR) Q1 2007 Earnings Report

  6. What does weather risk management mean to a CFO?

  7. How do you monetize the need? Is a $200B weather market in 5 years feasible? The 4 Step Plan…

  8. Step 1: Attract New Counterparties A New Value Proposition Today Tomorrow

  9. Step 2: Leverage Industry Standards

  10. Benchmark the Weather

  11. Retail Example

  12. Aviation Example

  13. DFW Rain Delay Index (June 2007) Overview: • Cumulative calculation of days with greater than 0.1 inch measured at DFW • As expected, very strong positive correlation between increased number of days with measurable precipitation and delays. AA Weather Delays (June)

  14. Step 3: Create Client Loyalty through Rich Experience and Recurring Touch Points

  15. The Widget, the White Paper and the Forecast

  16. Step 4: Leverage indices to attract a broader set of customers and markets • Weather Contingent Commodity Contracts • Futures on OTC Baskets • Indexed-Rebates • Indexed-Bonds • Parametric Hurricane Cover (Synthetic Reinsurance) • Weather-Rated Equity Portfolio Strategies • ETFs

  17. Exciting Time for Weather Market • Investments in alternative distribution models • Explosive growth of commodities • Interest in non-correlated asset classes • Focus on climate change and weather volatility

  18. David Riker President & CEO Storm Exchange, Inc. david.riker@stormexchange.com

  19. Prove Industry Correlations

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