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Survey Interviews. Chapter 6. Recording answers. Wording crucial “How do you feel about fee increases?” Variety of answers “Are you for, against, or have no feelings about fee increases?” For__________ Against_______ No feelings_______. Wording continued.
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Survey Interviews Chapter 6
Recording answers • Wording crucial • “How do you feel about fee increases?” • Variety of answers • “Are you for, against, or have no feelings about fee increases?” • For__________ • Against_______ • No feelings_______
Wording continued • “Do you strongly agree, agree, disagree, or strongly disagree fee increases?” • Strongly agree_________ • Agree________ • Disagree_________ • Strongly disagree________
Question Strategies • Filter Strategy • Follow-up question to gain knowledge • Are you familiar with university disqualification? • Do you know the qualifications for it? • Leaning Question Strategy • Taking a stand on feelings/intentions • If given the opportunity to vote for a new building, how would you vote? • Agree • Disagree • undecided
Strategies continued • Shuffle Strategy • Vary questions to prevent order bias • Names on ballots • Myth or truth • Chain or Contingency Strategy • Probe into answers while maintaining control • During the year, did you take any communication classes? • Which ones did you take – list. • Did you find them helpful?
Question Scales • Interval scales (Likert scales) • Do you feel that tuition should be lowered? • Strong agree _____ • Agree _____ • Neutral _____ • Disagree _____ • Strongly disagree _____
Scales Continued • Frequency interval scales Reflects how often they do something. • How often do you attend movies? • More than once a week • Once a week • Every other week • Once or twice a month • Less than once a month • Never
Scales Continued • Numerical interval scales • Range that reflects a number, level or rank. • Please respond to the your age group. • Under 18 • 18-24 • 25-34 • 35-49 • 50-64 • 65 and over
Scales Continued • Nominal Scales • Deal with naming and selecting • Mutually exclusive variables –choose from options • Example: • What religion do you follow? • Catholic • Protestant • Jewish • Other ________________
Scales continued • Ordinal Scales • Ask for ratings or rankings • Please rate the following classes. • ENG 101 Exc. Abv. Avg. Av. Bel. Av. Poor • HCOM 325 Exc. Abv. Avg. Av. Bel. Av. Poor • MATH 101 Exc. Abv. Avg. Av. Bel. Av. Poor • Please rank the following: • Eng 101 • HCOM 325 • MATH 101
Scales Continued • Bogardus Social Distance Scale • Measures the effect of relational distances. Measures attitude or feeling changes. Moves progressively from remote to close relationships and distances. • 1. Do you favor controlling numbers of births in the world? _____ Yes _____ No • 2. Do you favor controlling numbers of births in Third World countries? _____ Yes _____ No • 3. Do you favor controlling births in the U.S.? ______ Yes _______ No
Sampling Techniques • Random sampling – drawing names from a hat • Table of Random Numbers – assign a number for potential response and create a table – eyes closed place a finger on a number & read a combination (l to r; diagonally; up, down, across) • Skip interval or random digit – select every nth names from list (10th;5th; every other)
Sampling techniques continued • Stratified Random Sample – allows representation of subgroups (gender, ages, ed levels, income levels) • Sampling includes equal number from each group • Example: Matz study – three professions; four geographical areas
Sampling continued • Sample Point • Blocks or points are carefully chosen to represent the diverse elements within a population • Farm areas and crops – yields each year • Self-Selection • Least representative of sampling • Those who are most passionate are most likely to particiate