SWATCHED

1. SWATCHED Kyla Ball and Allie McCreery

2. Swatched’s Management Team COO: Allie McCreery CEO: Kyla Ball Kyla has a Bachelor’s Degree in Entrepreneurship along with experience in starting small businesses and valuable knowledge relevant in the beauty industry. Contact: kylaball97@gamil.com Allie has a Bachelor’s Degree in Entrepreneurship with a minor in Marketing along experience in running a small business. Contact: alliemccreery14@gmail.com

3. Swatched “Providing women with a full face of makeup in a one time use packet.”

4. What is Swatched? Bronzer Blush • Swatched is a foil packet that contains 7 disposable, one-time use pockets of every product needed for a full face of makeup • Comes in 4 inclusive cream-based shade ranges • Sold for $12.99 Swatched Includes Disposable Mascara Wand Foundation Mascara Highlighter Concealer Lorem ipsum

5. Market Analysis • Cosmetic industry annual revenue of $51.6 billion and 7.6% growth rate Swatched’s Target Market BUY NEW ENTRANT BRANDS WEAR MAKEUP DAILY 2.5% INNOVATORS IN THE MARKET TRAVEL REGULARLY MILLENNIAL FEMALES IN US THAT MAKE OVER $50,000 MAKE PURCHASES IN THE TRAVEL SECTION PURCHASE AT DRUG STORES 5,342,640 13,185 2,457,614 1,818,635 1,054,808 527,404 6,678,300

6. Swatched’s Operating Strategies Sales: Direct Sales: Indirect Production • Swatched will outsource a cosmetic chemist who will formulate each product as well as do our packaging and drop ship to our brick and mortar locations. • Swatched will host our own website. • The website will provide eCommerce. • We will hire a part time employee that will take care of our online orders. • Swatched will be available in selected drug stores including CVS and Walgreens. • Our product will be shelved by the drug stores’ employees.

7. Marketing Strategies • Swatched’s Position: “Swatched is a flexible foil packet that contains 7 pockets filled with one time uses of each product. This is a disposable makeup pallet that can be used for travel, in case of emergencies, when you get a tan, or any other time you need to try different shades. Swatched’s target market consists of professional millennial women that wear makeup regularly.” 4 1 3 2 ADVERTISING THROUGH SOCIAL MEDIA/INFLUENCERS SOCIAL MEDIA PRESENCE PUBLIC RELATION BOXES TO INFLUENCERS CONVENIENT SHOPPING THROUGH WEBSITE

8. Major Players Competitive Landscape 45% 28% New Entrants Lorem ipsum porta dolor sit amet nec Lorem ipsum porta dolor sit amet nec Lorem ipsum dolor sit amet adipiscing. Donec risus dolor, porta venenatis neque pharetra luctus felis. Proin vel tellus nec in felis volutpat amet molestie cum sociis. Lorem ipsum dolor sit amet adipiscing. Donec risus dolor, porta venenatis neque pharetra luctus felis. Proin vel tellus nec in felis volutpat amet molestie cum sociis. There are hundreds of new companies that enter this industry every year The major players in the cosmetic industry have a lot of power Swatched is a brand new concept that is filling a void in the market unlike other brands that are just recreating existing products • Donec risus dolor porta venenatis • Pharetra luctus felis • Proin vel tellus in felis volutpat • Molestie nec amet cum sociis • Donec risus dolor porta venenatis • Pharetra luctus felis • Proin vel tellus in felis volutpat • Molestie nec amet cum sociis Swatched will protect itself against the bigger brands by applying for a trademark.

9. Swatched’s Revenue Model Year One $25,000 $104,900 $31,780 $13,214 $50,106 $129,900 Operating Expenses Cost of Goods Sold Total Revenue Net Income Gross Margin Other Expenses

10. Swatched’s Revenue Model Year Two $37,500 $157,350 $32,759 $14,298 $90,693 $194,850 Operating Expenses Cost of Goods Sold Total Revenue Net Income Gross Margin Other Expenses

11. Swatched’s Revenue Model Year Three $56,250 $236,025 $33,769 $16,685 $146,372 $292,275 Operating Expenses Cost of Goods Sold Total Revenue Net Income Gross Margin Other Expenses

12. Swatch’s Attainability Positive Self-financeable Growth Rate Low Cost of Goods Sold Swatched low cost of goods sold allows for higher profit margins. Swatched has a positive annual compounded self-financeable growth rate of 300% allowing us to be profitable without additional funding in the first three years. 1 2

13. Viability of Swatched Intellectual Property Swatched’s trademark will protect our product’s name and label in the industry 1 Void in the Market There has not been a product on the market that fulfills the need of a one-time, disposable, full face of makeup 2 Strong Management With our unique experience, Kyla and Allie will be able to build and grow Swatched into a successful venture within the cosmetic industry 3

14. Where Swatched is Now 2 4 3 1 Idea Generation/Screening Test Marketing Product Development Concept Testing/ Business Analysis Swatched has completed the first two steps and is currently seeking funding for steps three and four so we can then commercialize our product

15. Scalability, Growth, and Exit Strategies SCALABILITY EASILY SCALABLE: INCREASE NUMBER OF STORES, EXPAND LOCATIONS AND STORE FRONTS GROWTH HIGH GROWTH POSSIBILITIES: EXPAND INTO AIRPORTS AND AMUSEMENT PARKS, ADD ADDITIONAL SHADES EXIT EASY EXIT:SELL SWATCHED TO A LARGER PLAYER IN THE COSMETIC INDUSTRY.

16. Swatched A disposable makeup pallet that can be used for travel, in case of emergencies, when you get a tan, or any other time you need to try different shades. Swatched is unlike any traditional bulky makeup bag and allows professional millennial women that wear makeup regularly the access of a full face of makeup in a one time use pallet!

17. Questions about Swatched?