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Session 2.3. Overview: Nine Principles & Four Steps

Session 2.3. Overview: Nine Principles & Four Steps. TST. Organizing the Trader Survey. Conducting a Trader Survey. Learning Objectives. By the end of this session, participants should be able to: List the nine principles that should guide the planning and implementation of a trader survey

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Session 2.3. Overview: Nine Principles & Four Steps

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  1. Session 2.3.Overview: Nine Principles & Four Steps TST Organizing the Trader Survey Conducting a Trader Survey

  2. Learning Objectives By the end of this session, participants should be able to: • List the nine principles that should guide the planning and implementation of a trader survey • List the four steps key to elaborating a trader survey Conducting a Trader Survey

  3. In your experience, what makes for a quality trader survey? Conducting a Trader Survey

  4. Organizing a trader survey: a four-step approach The Nine key principles • Integrate trader surveys into FS analysis & reporting • Aim for results • Use existing market knowledge • Formulate working assumptions as a first step • Ensure a balanced scope • Multiply the sources of information • Keep questionnaires short & simple • Training and supervision are essential • Convey the message Conducting a Trader Survey

  5. Nine Principles guide “The Four Step Approach” Step 1: Formulation of assumptions Step 2: Establishing field survey parameters Step 3: Elaboration of a survey plan, questionnaires and training Step 4: Supervision, analysis and reporting Conducting a Trader Survey

  6. Step 1: Formulation of assumptions The first step of every trader survey is to get the basic data, assumptions and hypotheses on the table: assumptions about affected populations, markets, shock impacts, and potential response options. Conducting a Trader Survey

  7. Step 2: Establishing field survey parameters The second step is to select the market chains, market products, geography, actual markets, trader sample parameters of the trader survey. Conducting a Trader Survey

  8. Step 3: Elaboration of a survey plan, questionnaires & training The third step is to put together the survey plan (including objectives, summary of assumptions, listing of parameters, timeline, team composition) , questionnaires, and enumerator training. Conducting a Trader Survey

  9. Step 4: Supervision, analysis & reporting The fourth step is actually implementing the survey, collecting and analysing the data, and drawing and reporting findings, conclusions and recommendations. Conducting a Trader Survey

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