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Survey background

Survey background. Objective. To understand the importance of security & privacy among online holiday shoppers. Methodology. Users were intercepted to participate in the online survey. Fieldwork was conducted in Nov 09 for 2 weeks across markets.

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Survey background

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  1. Survey background Objective To understand the importance of security & privacy among online holiday shoppers. Methodology Users were intercepted to participate in the online survey Fieldwork was conducted in Nov 09 for 2 weeks across markets. Sample Size: 4016 complete responses were captured. Fieldwork

  2. Pan-European findings Content Findings • 42% plan to shop this holiday season. • 2/3rd(65%) have updated their browser in the past 6 months. • 73% are concerned about security while making online purchases. • 81% are concerned about privacy while shopping online. Survey background 1 2 Pan –European Findings Section 3 3 Summary of country wise findings 4 Country wise findings Security & privacy is a concern among online shoppers!

  3. Summary of country wise findings Findings Content • Users in Ireland followed by Greece are more likely to have planned to shop this holiday season, compared to other markets. • More Portuguese followed by Irish users have updated their browser in the past 6 months compared to other markets. • Across all markets surveyed, more than 60% are concerned about security while making online purchases, more so among Irish & Italians. • Over 60% are also concerned about privacy while shopping online across markets, more so among people from Netherlands. 1 Survey background 2 Pan –European Findings 3 Summary of country wise findings Country wise findings 4

  4. Country-wise Findings

  5. Portugal 1 • More than half (51%) plan to shop this holiday season. • 81% has updated their browser in the past six months. • 73% are concerned about security when making online purchase. • Privacy is a concern for 93% of the online shoppers. Do you plan to shop this holiday reason ? 1 2 3 Yes No 4 2 3 4 Is privacy a concern for you when shopping online? Have you updated your browser in the past six months? Are you concerned about security when making online purchases? Yes No Yes No Yes No n= 214

  6. Thank You

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