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The Eno River Association

The Eno River A Treasure of the Past, A Pleasure for the Present, And Protection for the Future. The Eno River Association. Presented by…. P.R.UReady?!. Background on Our Client. Founded 1965, incorporated 1975 Not-for-Profit, tax exemption 3 full-time employees Volunteers.

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The Eno River Association

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  1. The Eno River A Treasure of the Past, A Pleasure for the Present, And Protection for the Future. The Eno River Association

  2. Presented by… P.R.UReady?!

  3. Background on Our Client • Founded 1965, incorporated 1975 • Not-for-Profit, tax exemption • 3 full-time employees • Volunteers

  4. Past/Present Public Relations Practices • Festival of the Eno • Newsletter • Eno Journal • Calendar • Posters and shirts • Web site

  5. Publics • Local primary school students • Local college students • Local chapters of similar non-profit environmental groups

  6. Survey Research • General awareness survey • Attitudinal survey

  7. Opportunity/ Problem Statement • Increase awareness • Increase membership

  8. Public 1:Local Primary Students 3 groups: (A) Kindergarten- 5th grade (B) 6th grade- 8th grade (C) High School

  9. The main focus for the elementary school children is to promote the fun aspects of the river through visual and interactive activities. • Get river associated lessons incorporated into curriculums. • Hands-on activities. • Field trips to the Eno.

  10. For the Middle School students, the level of sophistication of the material presented will increase, but the main tenets of the lessons will remain the same. • Hands-On activities become more science oriented. • Establish a Middle School branch of the Eno River Association.

  11. High Schools • High School involvement will push students to become members of the Eno River Association

  12. Public 2: Local College Students • Objectives • Strategies • Tactics/Actions • Evaluation

  13. Objectives • Informational… To increase awareness of the Eno River and the association’s cause by 20 percent among the student bodies at UNC-CH, Duke and other local colleges and universities within 6 months of implementation. • Attitudinal… To change the attitude of the public from one of apathy to one of sympathy toward the association and its cause in the same time period.

  14. Strategies • To use campus media in order to target college students. • To use campus leaders and groups to target college students.

  15. Tactics/ Actions • Purchase advertisements in the student newspapers. • Work through student leaders. • Get on college radio stations. • Work through like-minded student groups.

  16. Public 3:Local Chapters of Similar Non-Profit Organizations • New Hope Audubon Society • The NHAS“is most definitely interested in the protection of the Eno River, and would consider any plan to work either directly or indirectly to protect the Eno River and the lands through which it runs.” - Marsha Stephens, President • Sierra Club:Orange-Chatham Group • NC Department of Environment and Natural Resources

  17. Objective To increase cooperation between local groups similar to the Eno River Association. Strategies Encourage local chapters to: (A) Offer links to Eno website. (B) Allow Eno Association leaders to speak at their meetings. (C) Distribute Eno newsletters, pamphlets, etc. at local meetings.

  18. Tactics/ Actions • Direct Contact… mail, phone, email, etc. • Arrange meetings between like-minded groups with interest in the Eno.

  19. Why Pick P.R.UReady?!A Treasure of the Past,A Pleasure for the Present,And Protection for the Future.

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