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What is Prototyping?

Prototyping is an attitude!<br><br>Shim Shimaz

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What is Prototyping?

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  1. www.with-company.com all rights reserved With Company Strategic Design Consultancy WHAT IS PROTOTYPING?

  2. www.with-company.com all rights reserved With Company Strategic Design Consultancy “Designers don't just dream, they do.” Warren Berger

  3. www.with-company.com all rights reserved With Company Strategic Design Consultancy Problem Space Solution Space • Validar solução com utilizadores • Recolher feedback • Iterar e desenvolver • Tangibilizar ideias • Criar e experimentar soluções • Gerar ideias/ hipóteses • Criar cenários • Mudar perspectiva • Considerar constrangimentos • Priorizar e decidir • Analisar dados de pesquisa • Criar significado • Mapear perfis de utilizador (personas) • Identificar oportunidades • Definir princípios de design • Pesquisa de campo • Identificar necessidades • Explorar contextos • Entender stakeholders • Recolher descobertas • Team Building • Avaliação do Problema • Criação de base comum de entendimento • Redifinição do problema • Planeamento Pesquisa • Antecipar potenciais falhas como forma de aprender e melhorar Adaptado do modelo DD da Standford DSchool - HPI Academy

  4. www.with-company.com all rights reserved With Company Strategic Design Consultancy Problem Space Solution Space • Validar solução com utilizadores • Recolher feedback • Iterar e desenvolver • Tangibilizar ideias • Criar e experimentar soluções • Gerar ideias/ hipóteses • Criar cenários • Mudar perspectiva • Considerar constrangimentos • Priorizar e decidir • Analisar dados de pesquisa • Criar significado • Mapear perfis de utilizador (personas) • Identificar oportunidades • Definir princípios de design • Pesquisa de campo • Identificar necessidades • Explorar contextos • Entender stakeholders • Recolher descobertas • Team Building • Avaliação do Problema • Criação de base comum de entendimento • Redifinição do problema • Planeamento Pesquisa • Antecipar potenciais falhas como forma de aprender e melhorar Adaptado do modelo DD da Standford DSchool - HPI Academy

  5. www.with-company.com all rights reserved With Company Strategic Design Consultancy Prototyping is not alone Testing and ideation are linked with prototyping and can assure you more efficient results. The process is important.

  6. www.with-company.com all rights reserved With Company Strategic Design Consultancy It’s all about making ideas tangible You have to do it so you can really “feel” the results.

  7. www.with-company.com all rights reserved With Company Strategic Design Consultancy If prototypes aren’t failing, they aren’t pushing far enough Iterate and make it better. They will save you time and money.

  8. www.with-company.com all rights reserved With Company Strategic Design Consultancy It’s about connecting users It’s made to test other peoples’ reactions, and to help gain insights into what your idea means to your users.

  9. www.with-company.com all rights reserved With Company Strategic Design Consultancy Can (re)define the problem Most of the times the problem is already settled but building it makes it rethink some settled ideas.

  10. www.with-company.com all rights reserved With Company Strategic Design Consultancy PROTOTYPES

  11. www.with-company.com all rights reserved With Company Strategic Design Consultancy mimi hearing technologies https://saywhatproject.wordpress.com/ PAPER PROTOTYPE

  12. www.with-company.com all rights reserved With Company Strategic Design Consultancy josé de mello saúde SPACE PROTOTYPE

  13. www.with-company.com all rights reserved With Company Strategic Design Consultancy peixaria centenária http://www.peixariacentenaria.pt/ ROLE PLAY

  14. www.with-company.com all rights reserved With Company Strategic Design Consultancy mimi hearing technologies https://saywhatproject.wordpress.com/ STORYBOARD

  15. www.with-company.com all rights reserved With Company Strategic Design Consultancy DefineLisboa http://definelisboa.pt/ DIGITAL PROTOTYPE

  16. www.with-company.com all rights reserved With Company Strategic Design Consultancy DIGITAL PROTOTYPE balsamiq proto.io popapp

  17. www.with-company.com all rights reserved With Company Strategic Design Consultancy MORE EXAMPLES?

  18. www.with-company.com all rights reserved With Company Strategic Design Consultancy WEBSITE HOMEPAGE Prototyping with papercardboard

  19. www.with-company.com all rights reserved With Company Strategic Design Consultancy BRAND POSITIONING Fast design with Photoshop

  20. www.with-company.com all rights reserved With Company Strategic Design Consultancy APP/FEATURE Prototyping with an existing tool

  21. www.with-company.com all rights reserved With Company Strategic Design Consultancy mimi hearing technologies https://saywhatproject.wordpress.com/ BRAND Logotype prototype

  22. www.with-company.com all rights reserved With Company Strategic Design Consultancy Banking Industry UX/UI Idea prototype

  23. www.with-company.com all rights reserved With Company Strategic Design Consultancy landing . jobs http://with-company.com/work/a-startup-that-aims-for-more/ PRODUCT Idea prototype

  24. www.with-company.com all rights reserved With Company Strategic Design Consultancy ciência viva - pavilhão do conhecimento http://with-company.com/work/the-science-of-branding/ ARCHITECTURE Mini Paper Prototype

  25. www.with-company.com all rights reserved With Company Strategic Design Consultancy tekever http://with-company.com/work/flying-over-a-genius-nest/ BRAND ARCHITECTURE FRAMEWORK Lo-fi prototype

  26. www.with-company.com all rights reserved With Company Strategic Design Consultancy BRAND ARCHITECTURE FRAMEWORK Hi-fi prototype

  27. www.with-company.com all rights reserved With Company Strategic Design Consultancy peixaria centenária http://with-company.com/work/swimming-against-all-odds/ POSTER / GRAPHIC DESIGN Lo-fi layout prototype

  28. www.with-company.com all rights reserved With Company Strategic Design Consultancy POSTER / GRAPHIC DESIGN Hi-fi layout prototype

  29. www.with-company.com all rights reserved With Company Strategic Design Consultancy boa boa http://www.boaboa.pt/ BRAND CONCEPT “Handy” prototype

  30. www.with-company.com all rights reserved With Company Strategic Design Consultancy Now you know the basics...

  31. www.with-company.com all rights reserved With Company Strategic Design Consultancy ...this is what you should bear in mind.

  32. www.with-company.com all rights reserved With Company Strategic Design Consultancy It’s mainly about function. Not aesthetics.

  33. www.with-company.com all rights reserved With Company Strategic Design Consultancy Three is better than one. Join your team!

  34. www.with-company.com all rights reserved With Company Strategic Design Consultancy There is no right or wrong way. Just be creative!

  35. www.with-company.com all rights reserved With Company Strategic Design Consultancy It’s a matter of attitude!

  36. www.with-company.com all rights reserved With Company Strategic Design Consultancy ...and we do things this way not just to be different, but because we want our results to be

  37. www.with-company.com all rights reserved With Company Strategic Design Consultancy Thank you! www.with-company.com Rui Quinta rui@with-company.com Matilde Horta matilde@with-company.com

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