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Transformational Leader :. Steve Jobs . Steve Jobs. Idealized Influence . Infused Passion Will to create revolutionary products to perfection Love what you do- ‘People with Passion can change the World.” Visionary
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Transformational Leader : Steve Jobs Steve Jobs
Idealized Influence • Infused Passion • Will to create revolutionary products to perfection • Love what you do- ‘People with Passion can change the World.” • Visionary • Provide vision by foreseeing and defining future ‘user experience’ (both large & small details) with software and hardware. • Transformed technology system & consumer culture • Mac, IPhone, IPod, IPad, iBooks, App Store, Pixar • Morals • Upon returning to Apple in 1997, shifted balance to ‘Products before Profit’ • “Focus on making the products great and the profits will flow.” • Don’t compromise, focus to specify computer’s abilities & innovate great products
Inspirational Motivation • Time to Think Different • Encouraged others to spend time thinking differently in solving problems and designing products • Onion Layer; first solutions are often complex, but keep going, live and peel back more layers- arrive at simplicity and elegance. • Face-to-Face • Engaging meetings to confront, hash-out, think, frame possibilities • “Creativity comes from spontaneous meetings, from random discussions..” • Rousing Speech • One of the most inspiring speeches given to graduating students to Live each day as their last • Have the courage to “follow your heart & intuition”
Intellectual Stimulation • Challenging Beliefs • Reframing issues to convince others into thinking & doing- buying into Apple model • Mental innovation, enthrall into way of thinking ‘focus and simplicity’ • Radical Creativity • Innovator’s job to design what they want (will I enjoy this product myself?) • Imagine and show users this is what they want • Invoked Henry Ford’s line- “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’” • Perfection • Hardly ever satisfied, often ‘hit pause’ to go back to the drawing board and redesign product truly loved • Perfectionism extended to even the parts unseen
IndividualizedConsideration • Encouraging Self-Actualization • Had other people producing results they personally believed impossible • Infused passion & value into others to accomplish never used, seen before products • Climate to develop • Engaging culture where a ‘push’ approach was often communicated • Attracting workforce trust • “Its my job to be honest.” • Tolerate only Great Players • Desire to only work with the best, most brilliant, and those who believe Macintosh will change the world • “By expecting them to do great things, you can get them to do great things.”
Apple Transformation Steve Jobs was a transformational leader who empowered Apple by successfully motivating followers to envision, innovate, and believe they can change the world.
References • Isaacson, W. (2012). The real leadership lessons of steve jobs. Harvard Business Review, 90(4), 92-93. • Kaipa, P. (2012). Steve jobs and the art of mental model innovation. Ivey Business Journal Online, N_A. • Murugesan, S. (2011). What we can learn from steve jobs. IT Professional, 13(6), 6-8.