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Functions of Planning. 1. Adapt to Uncertainty and Change 2. Focus Attention on Objectives 3. Increase Coordination 4. Facilitates Control. Who Implem. Time Types 3 Phases does it level span of plans .
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Functions of Planning 1. Adapt to Uncertainty and Change 2. Focus Attention on Objectives 3. Increase Coordination 4. Facilitates Control
Who Implem. Time Types 3 Phases does it level span of plans Strategic Top Total ~5 yrs. Mission Planning Org./ Corp. Obj. SBU Strategies -Grand -Global -Corporate Level -Business Level Intermediate Middle Functional 1-3/5yrs Functional Level Tactical Areas Strategies & Planning Objectives Policies/Programs Operational Lower Department <1yr. Dept. Objectives Planning Level Procedures, Rules, Budgets
Types of Plans Strategies Tactics Policies Procedures Rules Budgets Programs
The Strategic Planning Process 1. Evaluate Current Factors: -Mission -Objectives -Managerial Aspirations/Values Domain Defender Enthusiastic Prospector Anxious Analyzer Reluctant Reactor
The Strategic Planning Process: continued 2. Conduct a SWOT Analysis: -Environmental Analysis -Internal Resource Analysis
SWOT Analysis Numerous Opportunities II I Critical High Internal Internal Weaknesses Strengths III IV Major Environmental Threats
3. Develop Strategic Alternatives: Opportunities Threats Concentration Market Development Product Development Innovation Weaknesses Strengths
Opportunities Threats Vertical Integration Conglomerate Diversification Weaknesses Strengths
Opportunities Threats Weaknesses Strengths Retrenchment Divestiture Liquidation
3. Develop Strategic Alternatives: Opportunities Threats Vertical Integration Conglomerate Diversification Concentration Market Development Product Development Innovation Weaknesses Strengths Retrenchment Divestiture Liquidation Horizontal Integration Concentric Diversification Joint Venture
The Strategic Planning Process:continued 4. Implementation 5. Evaluation and Control