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Starting a New E-Commerce. MIS 304 Professor Fang Fang Group #4 Gerardo Cabral | Josh Bond | Joseph Zoller Ryan Canonizado | Mike Dixon . Introduction .
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Starting a New E-Commerce MIS 304 Professor Fang Fang Group #4 Gerardo Cabral | Josh Bond | Joseph Zoller Ryan Canonizado | Mike Dixon
Introduction • Electronic Commerce, or commonly known as E-Commerce or eCommerce, consist of the buying and selling of products and services over electronic systems such as the Internet and other computer networks.
Types of E-Commerce • Business-to-Consumer (B2C) • Business-to-Business (B2B) • Business-to- Administration (B2A)
Business-to-Consumer (B2C) • Advantages • Stress free buying • Secure and confidential transactions • Convenient methods of paying • Quick process and delivery • Disadvantages • Quality of website
Business-to-Business (B2B) • Advantages • Inventory manageability • Speed of computing invoices • Disadvantage • Security breach
Business-to-Administration (B2A) • Advantages • Effective communication with organizations and government • Disadvantage • Security Breach
Other types of E-Commerce • Consumer-to-Consumer (C2C) • Example: Craigslist.com • Consumer-to-Business (C2B) • Example: Priceline.com • Consumer-to-Administration • Example: Consumer directly paying taxes to government
Server • Most important hardware when dealing with a web site • 3 different options for a business owner to choose from
Renting a Server • Can rent a virtual machine or space on a public server • Less expensive • Company takes care of maintenance
Owning a Personal Server • Extremely expensive • Most control and flexibility
E-Commerce Software • Know your customer • Merchant vs. nonmerchant • Auctions, clearinghouses, exclusive access • Only the necessities
GoEmerchant • Unlimited bandwidth • Product variation • Bulk uploading • Technical support • Easy to use • $59.95/month
3D cart • No programming/graphic skills necessary • Marketing aids • Feature products & gift certificates • Growth tracking • $20-$100/month
Magentocommerce • Marketing promotions • Easy checkout/shipping • Collects & analyze data • Open source • Free!
Interactive • Customer reviews • JumpGauge
Social Networking • MySpace, Facebook, etc. • Advertisements
Real-Time • Product availability • Ebay • Twitter • Cutlery and More, Amazon
Mobile Applications • Custom websites • Amazon mp3 • iPhone • iTunes • Starbucks
Ecommerce Success • Three major successful online companies • Amazon • EBay • Google
Amazon • Slow and steady growth • Expanded product selection • Review and Recommendation • Amazon Web Services
Ebay • First large online auction house • Seller Ratings • Can sell pretty much everything • PayPal
Google • Advertising • Pros & Cons • Major products • Search Engine • Web Mail • Virtual Globe • Privacy